Digital Advocacy Strategy

In today’s tech-powered society, every organization and movement must have a digital presence.

A grassroots consulting agency like Campaign Now helps you develop your digital image and become a clear, consistent online voice that speaks directly to your target market.

Campaign Now offers the following digital marketing services to develop your organization’s presence and grow its following online:

  • Website design and development
  • Online content
  • Online video
  • Search engine optimization (SEO)
  • Social media marketing
  • Social media advertising
  • Display advertising
  • Keyword advertising
  • Search engine marketing

Your website is the digital face of your organization. If it’s unwelcoming, too slow to load, or poorly designed, people simply won’t engage with your cause. 

Here are some statistics that offer a reality check about websites:

Take a moment to look at your existing website. Does it welcome your target audience with open arms? Is it too old and stale to drum up new interest? 

Or is your organization brand new and lacks a website altogether? This is actually a terrific opportunity to start from scratch and build an effective website from the ground up. Seek website design experts for political causes, grassroots movements, nonprofit organizations, and other cause-based groups.

WEBSITE BUILDING INSIGHTS

What if you have a website, but it’s full of old, outdated content? Breathe fresh life into your website with new, original content. Take a moment to consider whether the following elements are present and up-to-date on your site:

  • Website pages
  • Blog posts

Video is quickly becoming the dominant force online. A web video is an eye-catching and informative way to connect with your target audience, and research shows people actually enjoy videos more than other forms of communication from companies and organizations.

  • One-third of all worldwide internet users are also YouTube users. 
  • 45% of people spend more than an hour a week watching videos on YouTube or Facebook.
  • 80% of internet users can recall a video ad they have watched in the past month.
  • Research shows people remember 95% of what they see in a video, compared to just 10% of what they read.

Create compelling videos that tell your story in a visual way. Fundraise for your organization, spread the word about upcoming events, or simply increase recognition of your name and your cause.


WEB CONTENT/VIDEO INSIGHTS

Search engine optimization (SEO) is a technique that attracts the attention of search engines by creating content that plays by the rules of the internet. Simply put, SEO makes Google happy. And when Google is happy, it can help direct more traffic to your website 

SEO services include:

  • Overall website SEO check and recommendations
  • Technical SEO checkup
  • On-page SEO details
  • SEO for content and social media
  • Keyword development
  • SEO strategy and analysis

Every organization has unique needs for SEO. Create a customized SEO strategy that connects with your ideal audience and attracts their attention in a systematic and effective way.

SEO INSIGHTS

Social media should be an integral part of your organization’s marketing strategy, but it can be intimidating to launch and maintain a social media presence. It takes hours to monitor Facebook, Twitter, Instagram, YouTube, and all the other channels people use for social connectivity.

Not only do you need to monitor your social channels for interactivity, but you also must publish fresh content on a consistent basis. The ideal rate of posting for various social media calls for a high level of attention.

Improve your social media content and design with various formats like social media posts, videos, polls, events, and other aspects of a successful social presence.

SOCIAL MEDIA INSIGHTS

Is your organization advertising on social media? It should be. Social media ads are extremely effective because they are based on users’ interests and online activity, and therefore are laser-focused on exactly what they want to see.

  • 18% of all donors worldwide have given through a Facebook campaign, and 88% say they would consider doing so in the future.
  • 78% of Facebook users have spent money based specifically on something they saw in a Facebook ad.
  • Twitter is the #1 platform for government leaders. 

Create a social media advertising campaign that dovetails with your message and reaches exactly the right audience. Social ads can be used to build your donor base, increase participation in campaign events, boost the shareability of your message, and help make your cause go viral.

SOCIAL AD INSIGHTS

Display ads run on various websites and platforms, attracting people to your cause through text, images, videos, banners, and many other formats. With an effective display advertising campaign, you can see a big increase in the visibility of your cause.

DISPLAY AD INSIGHTS

Search engines will offer your website more prominence if you use keyword-based advertising to attract attention to it. Develop keywords that suit your cause and resonate with your audience. 

The better your keywords are, the better you will match your audience’s search intent and the higher your click-through rate will be. This is one of the fundamental concepts behind internet searching.

For example, what if you could tweak a few words in your ads and double or triple your ad traffic? That’s the power of keyword advertising. Discover the keywords that will have the most impact in your ads, then place those ads exactly where people searching for those specific terms will see them.

KEYWORD AD INSIGHTS


Get in touch today to learn more about how we can help your organization reach its growth goals with online marketing and digital advertising best practices.

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