McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

FOR IMMEDIATE RELEASE

December 1, 2024

Contact: John Connors

Phone: (512) 582-3421

Email: john@campaignnow.com

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' participation in the voting process by building on Campaign Now's experience, strategic alliances, and targeted data.

AUSTIN, TX: Campaign Now has released a detailed case study demonstrating how their strategic voter outreach efforts boosted GOP primary turnout among hunters and veterans in McLennan County, Texas, for the March 5th, 2024 election. This data-driven campaign focused on mobilizing conservative hunters and veterans through micro targeted voter data, MMS P2P text messages, and influential support from local celebrity Ted Nugent.

Primary elections frequently experience low voter turnout, particularly among low-propensity voters. Recognizing this challenge, Campaign Now implemented a data-driven outreach strategy, specifically targeting 13,321 hunters and veterans in McLennan County. Of those, 9,140 were reachable via mobile phone, making them the primary focus of the outreach.

Campaign Now utilized MMS P2P text messages, a form of political messaging that allows for direct and legal engagement with voters, as the core method of communication. Leveraging Ted Nugent's influence, the campaign delivered custom video messages to further connect with this traditionally underengaged demographic.

Key Outcomes of the Campaign:

• Targeted Outreach: The campaign reached 13,321 hunters and veterans, focusing on the 9,140 who were accessible by mobile phone.

• Strategic Communication: Personalized MMS P2P text messages, endorsed by Ted Nugent, were sent to engage and motivate voters to participate in the GOP primary.
• Significant Impact: Voter turnout among the 10,594 targeted individuals reached 32%, with a notable 93.51% participating in the Republican Primary.

Pat Curry and Sheriff Parnell McNamara, the candidates featured in this campaign, saw significant increases in voter turnout due to Campaign Now's micro-targeted strategy. With a cost per voter of just $6.41, the campaign proved to be highly effective and cost-efficient.

Campaign Now's success in McLennan County underscores the power of combining data-driven outreach with influential messaging to mobilize low-propensity voters. This scalable and replicable model can be applied to future elections to boost turnout among specific voter segments.

For questions, contact John Connors, Partner at Campaign Now.

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