Political Data

Connect to your target audience through data.

A powerful collection of up-to-date, reliable data helps you pinpoint and connect with your desired audience. We can help identify a continuous stream of new supporters to steadily build your audience and expand your movements’ impact.

Let’s look at some innovative ways to understand your audience and connect with them on a deeper level. As you’ll see, the common thread here is data, which is an enormous and almost limitless resource for your organization.


Donors are the lifeblood of any nonprofit group or caused-based grassroots organization. To be successful in your endeavors, you need new donors; and the best way to court them is through specific data that forms a connection between you and them.  

Giving is on the rise, so now is a great time to harness that generous spirit and have it work for your organization. 

  • Overall, giving grew 4.1% in 2018, creating the sixth consecutive year of growth in giving. 
  • People under age 40 are part of a huge generation of givers, with 84% of millennial donors having given to a cause based on a request. 
  • More than half of all millennial and Gen Z donors have fundraised on behalf of a charity themselves and are predisposed to listen to fundraising pitches.
  • Younger donors are far more likely to give if you’re using innovative donation collection efforts like online forms and campaigns. 
  • Internet giving grew by 12.1% in 2018 and 45% of worldwide donors are enrolled in a monthly giving program.

Organizations have access to an enormous collection of information known as donor data. Donor data represents the historical record of donors within a given district or category. Your donor data is one of the most valuable resources you have, for many reasons.

Use your donor data to reach out to existing donors and to find new ones. There are a number of criteria that are used to deliver the kind of precise, targeted donor information campaigns required for effective fundraising. These include:

  • Amounts donated 
  • Frequency of donating
  • Issue-specific donations
  • Contributions to certain organizations
  • Donations by congressional/legislative district
  • Voting history
  • Consumer data 

When you need help building your donor database, your donor data partners deliver consumer and private donor data that allows you to target the best donor propensity for your campaign or cause. Use this data to specifically reach constituents who are most likely to support your cause, rather than wasting time and money chasing leads that will never turn into donors. 

When you can reach out directly to people who are interested in your message, it’s much easier to gain a financial foothold within the competitive world of fundraising. Plus, you’re connecting with people who deeply care about your cause and truly want to support your organization.

Who should buy donor data: 

  • Nonprofit organizations
  • Political campaigns
  • PACs or independent expenditure efforts

Donation Insights

Donation Fact: 49% of Baby Boomer donors are enrolled in a monthly giving program.

Accurate and up-to-date voter data is critical to the success of any grassroots campaign. Consumer data is used to determine personal interests and other pertinent household information that can be helpful to your campaign. 

Although at first glance it might seem a bit creepy to talk about gathering people’s personal data, the Pulitzer Center recommends reframing the voter/consumer data discussion to focus on people’s personal desires and interests. People prefer to encounter information that is relevant to them, right? That’s what you’re trying to do - provide relevant information that your target audience is interested in.

Your voter and consumer data come together to build a picture of the groups of individuals most likely to fit your model. Using the most recent voter data available, you can effectively target people who are likely to respond positively to your efforts, giving you maximum results.

No campaign, large or small, can afford to waste time and resources chasing down people who are unlikely to support them, have moved out of the voting area, or are otherwise not relevant to the campaign’s efforts. Research by Experian shows that up to 91% of data gathered by organizations contains inaccuracies and is in urgent need of updating. This shows how important it is to always be aiming for data that is as accurate and relevant as possible. 

Data must be verified and kept up-to-date, including current phone numbers, addresses, and demographic/consumer data points. 

Types of voter and consumer data:

  • Voter first, middle, and last name
  • Voter address, including street, city, state, and zip-plus four
  • Voter Congressional, Assembly, Senate, and Judicial District
  • Voter County
  • Consumer history
  • Consumer interest flags
  • Phone numbers
  • Email addresses
  • Additional information upon request

Who should buy voter and consumer data:

  • Political candidates at all levels of government
  • PACs or independent expenditure efforts
  • Issue advocacy efforts
  • Nonprofit organizations

Voter and Consumer Data Insights

Voter Data Fact: A voter’s education level about an issue makes a huge impact on their interest in a particular candidate or proposed measure, so it’s a critical piece of data to purchase. 

Data analysis and visualization is a process that conveys information in a universal manner and makes it simple to share ideas with others. By analyzing and visualizing your data, you get the most out of it and ensure you’re capitalizing on every bit of helpful information.

We can present your data in a way that you can easily interpret and convey new ideas to your staff for strategic planning and future planning for more precise audience targeting.

Data analysis and visualization is crucial for:

  • Nonprofit organizations
  • Political campaigns
  • PACs and independent expenditure efforts
  • Issue advocacy efforts 

Data Analysis and Visualization Insights

Data Analysis Fact: 80% of a data analyst’s time is typically spent on data hygiene and 20% is spent on data analysis. However, that crucial 20% is what allows expert strategic planning and data-driven decision-making.

Email is a direct and interactive link to your best prospects. Through smartphones, tablets, laptops, and other smart devices, you have a method of forging an always-on connection. Email provides a direct, convenient, and cost-effective line of communication.

In fact, almost 4 billion people worldwide now use email and 51% of them prefer to be contacted by email over all other forms of communication. This presents a huge opportunity for a convenient and cost-effective line of communication with your desired audience.

Who should purchase email data:

  • Political candidates at all levels of government
  • Nonprofit organizations
  • PACs and independent expenditure efforts
  • Issue advocacy efforts
  • Businesses

Email Insights

Get in touch today to learn more about relevant data available to help keep your marketing efforts as efficient and effective as possible.