Grassroots Movement Blog

The goals of any grassroots organization have remained the same from the very beginning: to spark conversation and inspire change. 

In its heyday, going door to door and gathering signatures for petitions was a useful way to get information about your cause into the community and...

I first became passionate about activism and issue advocacy when I watched the timber mill business my family had owned since the 1960s become a...

Where voting feels like more than just a civic duty, it feels like a moral obligation. If you thought that the 2020 election season would bring out...

Fundraising seems like a pretty straightforward, invaluable aspect of any organization or grassroots movement. And while much of the methodology of...

Grassroots movements get their name from the fact that they start from the ground and build up. By definition, it is when “ordinary people” are...

Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to motivate and retain volunteers...

In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of consumers prefer mail over other...

When I think of “basic” fundraising, I’m thinking about direct mail, email, online, and telemarketing campaigns. They are the bread and butter of...

In any organization, for profit or nonprofit, results are a direct reflection of the work done by their employees. Compensation for those employees...

Raising more awareness is critical for the success of your organization. But before we dive into three creative ways to do just that, let’s make sure...

Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is time to engage in donor data...