Grassroots Movement Blog

Grassroots movements get their name from the fact that they start from the ground and build up. By definition, it is when “ordinary people” are...

Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to motivate and retain...

In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of consumers prefer mail over...

When I think of “basic” fundraising, I’m thinking about direct mail, email, online, and telemarketing campaigns. They are the bread and butter of...

In any organization, for profit or nonprofit, results are a direct reflection of the work done by their employees. Compensation for those...

Raising more awareness is critical for the success of your organization. But before we dive into three creative ways to do just that, let’s make...

Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is time to engage in donor...

To our way of thinking, nonprofit donors are looking for a few key pieces of information prior to considering any donation. Then, after they’ve...

Some people feel that since they are a nonprofit and doing good for others that they should be given any latitude needed to accomplish their...

Blackbaud reports that in 2016 charitable giving grew 1% during 2015. Online giving—one of the bright spots—grew nearly 8%. Yet online fundraising...

The Blackbaud Institute recently released its 5th Annual Charitable Giving Report covering 2016 results across nearly 7,000 nonprofits. The news...

I’m reasonably sure that it’s not typically one of your objectives to make your donors cry. But engaging them emotionally is the key to involving...