Media Services
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TURN THE MEDIA INTO AN ALLY FOR YOUR CAUSE
Earned media is simply another term for free publicity. It’s the additional exposure you earn, not buy or own. We can help your group proactively work to achieve positive earned media.
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Earned Media
Earned media includes:
- TV news reports
- Magazine articles
- Newspaper stories
- Blog posts
- Industry publications
- Social media posts
- Shares and referrals
- Demonstration and opinion videos
- Posts on review sites
- Posts within online communities
- Influencer recommendations, photos, and videos
Earned media works because it feels like it organically comes from friendly, trustworthy sources who aren’t being paid for their opinions. Consider these facts about free media:
- 25-40% of all traffic lead generation now comes from earned media.
- 83% of people trust digital word-of-mouth more than advertising content.
- 54% of people on social media are looking for recommendations about things they’re interested in.
- About one-third of U.S. buyers prefer to rely on information they can find from a Google search.
- In a global study, earned media/word-of-mouth was the most trusted source of information.
Earned Media Insights
- The Science of What Makes Something Shareable
- How to Use Social Share Buttons
- Understanding Social Monitoring
- Earned Media, Explained in 400 Words
- A Quick Guide to Owned, Earned and Paid Media
- Measuring Earned Media
- Five Ways Politicians Are Under-Utilizing Blogger Relationships
Get in touch today to learn more about how we can help your movement gain media coverage, online mentions, and inbound links.