Grassroots Movement Blog

What the Typical ROI of Political Fundraising Calls Looks Like

By Evan Harris

When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes. Using the telephone may...

10 Tips for Raising Money Online

By Evan Harris

Political campaigns are measured through their success and failure when raising money. A great candidate who can raise money builds grassroots...

How to Attract More People to Your Fundraising Event’s Website

By Jim Wilson

When trying to attract people to your fundraising event’s website, you need to start with the event and the website for it. Once that is set, you...

Five Tips for a Kick Ass Political Fundraising Direct Mail Campaign

By Evan Harris

Politico says that political campaigns spent nearly $150 million on this type of marketing in the 2014 election cycle. If you guessed social...

The Worst Political Fundraising Strategies

By Evan Harris

At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an art and a grind. Most...

The Best Online Marketing Software for Nonprofits

By Jim Wilson

Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as for those you’ve tried and...

How Success Is Measured for Nonprofits on HubSpot

By Jim Wilson

Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding...

Crucial Things to Have on Your Candidate's Website

By Evan Harris

Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging a book by its cover has...

How to Create a Donor Persona

By Jim Wilson

Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s...

Political Yard Signs: Helpful or an Eyesore?

By Evan Harris

Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street...

Conservative Messaging Tips for 2016 Political Candidates

By Evan Harris

Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is worded, the responses in the...

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