Grassroots Movement Blog

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The Great Polling Miss: How Sentiment Trumped Forecasts in 2016

The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...

Project Alamo: The 2016 Case Study in Psychographic Warfare

The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...

Poll: GOP Leads Generic Ballot, Voters Still Pessimistic on Economy

A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...

Analysis: Does Trump Have a Ceiling or a Springboard?

A new memo from veteran Democratic strategist Doug Sosnik argues Donald Trump’s path to victory is narrow, but a top...

The Great Texas Rewire and Abbott’s Map Redefines the Battlefield

Governor Greg Abbott has signed a new congressional map that targets five Democratic-held seats and reshapes the...

Democrats Struggle to Keep Voters on the Rolls

Republicans are gaining ground as Democratic sign-ups stall, reshaping the electorate well before ballots are cast.

Disaffected Democrats Who Powered Trump’s Return Could Decide 2026

The New York Times’ reporting on Biden-to-Trump defectors reveals deep voter frustration with both parties, raising...

August McLaughlin Poll: Vance Holds Edge, Trump Jr. Stabilizes, Issues Reshuffle

McLaughlin poll: Vance leads 2028 GOP primary; Trump Jr. steady. Image of McLaughlin & Associates logo screenshot from...

Medicaid Reform Messaging Puts GOP on the Spot

The “One Big Beautiful Bill” excites conservatives but leaves openings Democrats are eager to exploit.

Tariffs and the Voter Divide: How Economic Nationalism Shapes 2026 Strategy

Resonate’s PT50 data makes clear that tariffs have evolved from a niche trade policy into a wedge that is reorganizing...

Will DEI Bans Help or Hurt Republicans?

New polling suggests bans on diversity, equity, and inclusion programs divide the electorate more than they unite it.

The Big Beautiful Trap: How Democrats Are Weaponizing Trump’s Medicaid Cuts

Democrats see an opening to reframe Trump’s “Big Beautiful Bill” as a Medicaid slasher, while Republicans risk silence...