Grassroots Movement Blog

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The 2024 Election Upended the Political Party Coalitions in America

Voter coalitions realigned, media influence shifted, and political strategies evolved as the 2024 election redefined...

Trump Reshaped the Political Map in 2024 With an Earthquake Election

A decisive Republican victory, a fractured Democratic base, and a political landscape transformed by shifting voter...

2024 Campaigns Used Data-Driven Approach to Persuade and Mobilize Voters

How precision targeting and media saturation shaped the Trump and Harris campaigns.

2024’s Game Changers: Podcasts and Personal Ties

How podcasts, personal networks, and new media shifted the balance of political power.

Academic Study Demonstrates The Impact of Positive and Negative Campaign Ads on Voter Turnout

Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...

Hunter Nation's Targeted Legislative Advocacy Campaign Propels Louisiana to become 28th Constitutional Carry State

Campaign Now helped Hunter Nation launch a strategic multimedia messaging campaign, featuring personalized texts and a...

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...

How Hunters Will Shape the Future of the New GOP Coalition

The following article first appeared in the Kansas GOP's Friday file newsletter.

Understanding Pivot Counties in 2024

What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...