Recent Articles
Economic concerns and social values shift urban support toward Trump.
How declining credibility shapes voter behavior and threatens democracy.
How precision targeting and media saturation shaped the Trump and Harris campaigns.
How podcasts, personal networks, and new media shifted the balance of political power.
Preparing for the next battle in the abortion debate.
Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...
Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...
The following article first appeared in the Kansas GOP's Friday file newsletter.
What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...
Breaking down the gap between voters with college degrees and those from the working class.
As the United States gears up for the highly anticipated 2024 elections, all eyes are on the presidential race and the...