Recent Articles
Campaigns increasingly advertise the issues that mobilize persuadable voters, while broader public priorities tell a...
Unusual ballots, narrow margins and incumbent defeats reveal party pressures that may persist long after primary season...
Primary victory gave Democrats a nominee, but Michigan’s fractured coalition will decide whether he can hold the seat.
Record political advertising is turning campaign planning into a contest over timing, inventory and the efficient...
Fundraising,
Public and Voter Opinion Polling,
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Millions of conservatives have not joined the Democratic Party, but their growing disengagement could help Democrats...
Ohio’s competitive governor race is testing whether national visibility or state focused public trust carries more...
North Carolina’s open Senate race tests whether statewide familiarity can overcome the state’s persistent Republican...
A Democratic national polling advantage is changing how both parties define the House battlefield while women and...
With 35% of Americans reporting mobile research after seeing OOH ads, campaigns have reason to test whether public...
Democrats lead nationally, but affordability, turnout and a narrow independent center will decide control of Congress.