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Grassroots Movement Blog

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    Data, Media, Digital, Political Campaigns

    Smart TV ACR Targeting Moves Campaigns Beyond Traditional Household Demographics

    Media teams must use viewing signals to find missed households, sequence messages, and stop wasting impressions across...
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    Media, Public and Voter Opinion Polling, Strategy, Political Campaigns

    White House Aides Seek Iran Restraint as Republican Majorities Face Risk

    Rising fuel costs and weak war approval force Republican campaigns to prepare for renewed escalation before Election...
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    Data, Media, Strategy, Political Campaigns

    Political Ad Spending Is Projected to Reach a Record $11.6 Billion

    Record advertising forecasts force campaigns to confront tighter inventory, faster decisions and unprecedented...
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    Media, Public and Voter Opinion Polling, Strategy, Political Campaigns

    The Persuasion Gap: Why Campaigns Aren’t Echoing the Polls and How to Win Anyway

    Campaigns increasingly advertise the issues that mobilize persuadable voters, while broader public priorities tell a...
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    Media, Digital, Strategy, Political Campaigns

    What Record Political Ad Spending Means for the 2026 Midterms

    Record political advertising is turning campaign planning into a contest over timing, inventory and the efficient...
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    Media, Political Campaigns, Voter and Consumer Research, Polls

    Fabricated Polling Undermines Our Democratic Process

    Fabricated polling disguises deception as research, leaving voters and campaigns to absorb damage that retractions...
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    Media, Strategy, Political Campaigns, Voter and Consumer Research

    Out of Home Advertising Gives 2026 Campaigns a Measurable Edge

    With 35% of Americans reporting mobile research after seeing OOH ads, campaigns have reason to test whether public...
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    Data, Media, Strategy, Advocacy

    America’s Retreat Is Rewriting the Rules of Global Democracy

    As Washington leaves institutions it shaped, autocratic coalitions move to define the rules replacing it.
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    Data, Media, Strategy, Advocacy

    Why Millions in Political Ads Are Flop-Era Material

    Record spending cannot rescue campaigns when repetitive ads exhaust voters, waste impressions and replace locally...
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    Media, Advocacy, Messaging, Polls

    Locked In: How a Handful of Persuadable Voters Control Congress

    Voters may be furious with Washington, but with most of the electorate politically locked in, control of Congress is...
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    Media, Messaging, Policy, Technology, Redistricting

    Winning the Tech Turf War: Mapping the Voter Tribes Deciding the Future of Digital Infrastructure

    Public opinion on artificial intelligence and data centers is becoming a political battlefield, forcing tech companies...
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    Data, Media, Legislation, Maps, Legal

    Florida’s Redistricting Chaos Is Quietly Reshaping the House Map

    A template for blog creation.
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