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Recent Articles

Media, Voter and Consumer Research, Technology

YouTube's Dominance in Streaming and Its Impact on Voter News Consumption

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Media, Digital, Strategy, Political Campaigns, Technology

Trump’s Digital Ad Strategy Redefined Political Campaigning in 2024

The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
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Media, Political Campaigns, Voter and Consumer Research

Trump Supporters Abandon Traditional Media as Trust Hits All-Time Low

New data reveals a seismic shift as voters turn to alternative sources for news and information.
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Media, Public and Voter Opinion Polling, Strategy, Political Campaigns

Breaking the News: Gallup Confirms Podcasts Toppled Media Giants in 2024

How declining credibility shapes voter behavior and threatens democracy.
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Media, Voter and Consumer Research

Can Journalism Survive? The Trust Crisis Threatening Democracy Worldwide

Understanding the latest trust crisis in journalism.
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Media, Strategy, Political Campaigns

2024’s Game Changers: Podcasts and Personal Ties

How podcasts, personal networks, and new media shifted the balance of political power.
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