Recent Articles
Verification may improve political email delivery, but strict eligibility and recipient feedback will still determine...
AI-generated respondents may look convincing, but they do not provide new evidence about what voters actually think.
Georgia’s October shift showed how quickly a live voter signal can outrun a conventional survey.
Polling buyers can no longer judge research quality by speed, price, or dashboards alone.
Trump’s approval rating is virtually unchanged by tariffs, economic volatility, or scandals, showing a presidency...
Public opinion on artificial intelligence and data centers is becoming a political battlefield, forcing tech companies...
Campaigns heading into 2026 are facing a compounded trust crisis as confidence in election integrity weakens while...
Democrats just figured out that the gas pump is the most emotionally charged media channel in America. Republicans need...
The monthly electricity bill has become the most underused campaign asset in American politics, and Republican...
The 2026 and 2028 electorate is polarized and being simultaneously reshaped by data systems, digital architecture, and...
Gallup’s decision to end presidential approval tracking marks the close of a nearly century-long benchmark that shaped...
New data shows campaigns are clinging to outdated demographic targeting for streaming ads, missing more effective ways...