Grassroots Movement Blog

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Parents vs. Big Tech: The Issue That Could Shift Suburban Voters

Big Tech and AI are reshaping childhood faster than families and schools can keep up—and parents want enforceable...

States Build Their Own Foreign Influence Laws Ahead of 2026

A wave of “foreign influence” and “baby FARA” laws at the state level is reshaping how campaigns, corporations and...

Finding the Right Messenger: Recruiting and Managing Political Influencers

Why choosing the right creators is now central to every modern campaign.

Meta’s New Targeting Exclusion Reshapes Political Advertising

Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.

The Future of Split-Ticket Voting: Lessons from 2024

How split-ticket voting shaped the 2024 election and what it means for future political strategy.

AI-Generated Actors Are Replacing Real People in Politics and Advertising—And No One Can Stop It

Synthetic faces and voices are being used to shape elections, sell products, and manipulate public trust, leaving...

Trump’s Digital Ad Strategy Redefined Political Campaigning in 2024

The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...

2024 Campaigns Used Data-Driven Approach to Persuade and Mobilize Voters

How precision targeting and media saturation shaped the Trump and Harris campaigns.

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...