Grassroots Movement Blog

    2024 Campaigns Used Data-Driven Approach to Persuade and Mobilize Voters

    How precision targeting and media saturation shaped the Trump and Harris campaigns.

    McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

    Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...

    The Decline of Facebook as a Fundraising Platform for Conservatives

    The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...