Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's experience.
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Campaign Now is excited to share the results of its targeted voter outreach campaign in McLennan County, Texas, aimed at increasing GOP primary turnout among hunters and veterans. Campaign Now, a grassroots political strategy firm, executed this initiative using a data-driven approach, strategic messaging, and MMS P2P texting technology.
This strategic initiative, which played a key role in boosting turnout for the March 5th, 2024 Republican Primary, demonstrates the effectiveness of targeted voter engagement. By focusing on a specific demographic and utilizing influential endorsements, the campaign successfully mobilized low-propensity voters to participate in the primary election.
Why Campaign Now Launched the Outreach Campaign
Campaign Now recognized the need to mobilize conservative hunters and veterans, two groups with strong GOP alignment but historically low primary turnout. By leveraging personalized messaging and the endorsement of a high-profile local celebrity, Campaign Now aimed to directly engage and activate these voters to ensure they turned out for the Republican Primary.
Quick Summary
Campaign Now executed a successful MMS campaign, sending personalized texts to 13,321 conservative hunters and veterans in McLennan County. The campaign featured a video endorsement from Ted Nugent, urging recipients to participate in the Republican Primary. The strategic timing of the campaign, aligned with early voting dates, resulted in significant voter engagement and a substantial turnout boost.
What's Inside
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Campaign Strategy: Targeted conservative hunters and veterans with personalized messages and a video endorsement from Ted Nugent. The campaign was timed to coincide with key dates leading up to the March 5th, 2024 Republican Primary.
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Campaign Execution: Sent approximately 10,594 MMS texts using peer-to-peer technology. Each message included personalized content aimed at motivating voters to participate in the primary.
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Campaign Results: The campaign cost $5,276, with a cost per voter influenced of $6.41. Among those targeted, voter turnout increased to 32%, with 93.51% participating in the Republican Primary.
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Outcome: Pat Curry and Sheriff Parnell McNamara, the primary candidates supported by this effort, benefited from increased voter turnout among the targeted demographic, significantly improving their chances of securing the Republican nomination.
Wrap Up
Campaign Now’s MMS campaign in McLennan County highlights the power of strategic voter engagement in driving electoral outcomes. By focusing on a specific, low-propensity voter base and using personalized communication, Campaign Now effectively increased turnout in a key GOP primary. This case study provides a replicable model for similar initiatives in other regions and elections, demonstrating the impact of targeted grassroots efforts.
For more details on how Campaign Now helped drive voter turnout in McLennan County, download our case study here.
