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Grassroots Movement Blog

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    Data, Digital, Messaging, Policy

    Demographics Without Labels: The New Swing Geography

    The fight for American political power has moved to a new frontier: a fast-growing region where voters defy old...
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    Data, Digital, Advocacy, Messaging

    Census Undercounts and the Politics of Representation

    Census undercounts disproportionately miss Democratic-leaning populations, shifting representation, federal funding,...
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    Media, Digital, Political Campaigns, Messaging

    Why Owned Media Is a Campaign’s Anchor in a Fragmented Society

    As streaming dominates television and algorithms control social feeds, campaigns heading into 2026 must treat email and...
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    Data, Media, Digital, Political Campaigns, Messaging

    How to Survive 2026 Political Ad Blackout-Week

    From Meta’s final week blackout to TikTok’s total ban on paid political ads, platform rules are dictating how campaigns...
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    Media, Digital, Political Campaigns, Messaging, Policy

    Meta Maintains Final Week Political Ad Ban Ahead of 2026 Elections

    The company will again block new political ads during the final seven days before Election Day, reshaping digital...
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    Media, Digital, Political Campaigns, Messaging, Policy

    2026 Political Ad Blackout Dates Every Campaign Should Know

    From Meta’s final week blackout to TikTok’s outright ban on paid political ads, platform rules are shaping how...
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    Media, Digital, Advocacy, Messaging, Technology

    America Is the Most Ideologically Fractured Democracy in the Developed World

    The 2026 and 2028 electorate is polarized and being simultaneously reshaped by data systems, digital architecture, and...
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    Data, Media, Digital, Messaging, Technology

    Campaigns Wasting Millions on CTV with Flawed Targeting

    New data shows campaigns are clinging to outdated demographic targeting for streaming ads, missing more effective ways...
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    Digital, Advocacy, Technology

    Campaigns Are Using AI-Powered Tools to Micro-Target and Mobilize Voters Like Never Before

    While deepfakes get attention, AI's true impact is reshaping the campaign ground game through real-time data, precision...
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    Data, Digital, Messaging, Policy

    Regulators Scramble as AI Deepfakes Flood the 2026 Midterms

    Unregulated AI has made the 2026 midterms a chaotic digital battlefield, with federal agencies scrambling to combat a...
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    Digital, Messaging, Policy, Redistricting

    The Sixth-Year Itch: History Suggests a "Blue Wave" in 2026

    Historical "sixth-year itch" suggests a 2026 "blue wave," yet Sabato's Crystal Ball favors the GOP to keep Senate...
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    Data, Digital, Political Campaigns, Advocacy

    Why ‘More’ Is Replacing the Old Campaign Scoreboard

    As traditional metrics like cash on hand and TV ratings lose their predictive power, momentum is now judged by a...
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