Recent Articles
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Streaming has overtaken traditional TV in viewership, raising new questions about the future of campaign media strategy.
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Republicans are quickly harnessing the power of short-form content, continuous feeds, and algorithmic benefits to...
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Hunter Nation influenced national opinion and policy changes in 48 hours, earning commendation from Senator Mike Lee.
A Republican-backed lawsuit could erase restrictions on party spending with candidates, giving national committees...
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Not random. Not rare. Political violence is becoming the byproduct of elite hypocrisy, weaponized outrage, and a...
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Political advertising is increasingly being shaped and executed by artificial intelligence. To remain competitive,...
Consultants in politics are increasingly leveraging AI, yet they remain committed to upholding their creative authority.
Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.
The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...
Long ago, probably in the last century, it was said that you’re only as good as the contacts in your Rolodex. In case...