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Grassroots Movement Blog

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    Data, Media, Digital, Political Campaigns

    Smart TV ACR Targeting Moves Campaigns Beyond Traditional Household Demographics

    Media teams must use viewing signals to find missed households, sequence messages, and stop wasting impressions across...
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    Data, Media, Strategy, Political Campaigns

    Political Ad Spending Is Projected to Reach a Record $11.6 Billion

    Record advertising forecasts force campaigns to confront tighter inventory, faster decisions and unprecedented...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    A Red State at the Crossroads: Why the Texas Senate Race Is a Dead Heat

    Texas remains Republican territory, but its Senate contest now demands a competitive campaign from both parties.
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Michigan Senate Race Shifts Quickly as El-Sayed Leads Rogers 50% to 45%

    Michigan’s Senate contest is changing fast as competing polls expose a volatile electorate and sharply different...
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    Fundraising, Data, Strategy, Political Campaigns

    Why South Carolina's Narrow Republican Runoff Belongs on the Senate Watchlist

    South Carolina remains Republican territory, but an unusually narrow runoff exposed vulnerabilities worth tracking...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    An Eight Point Democratic Lead Does Not Mean Voters Have Stopped Voting With Their Wallets

    New national polling shows Democrats with an 8% congressional advantage, but the economy and cost of living remain at...
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    Data, Strategy, Political Campaigns, Legislation

    What Unusual Primaries Reveal Before the General Election

    Unusual ballots, narrow margins and incumbent defeats reveal party pressures that may persist long after primary season...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Michigan’s Open Senate Seat Tests a New Rust Belt Coalition

    Primary victory gave Democrats a nominee, but Michigan’s fractured coalition will decide whether he can hold the seat.
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    Data, Digital, Political Campaigns, Messaging, Policy

    How AI Automation Is Professionalizing Down-Ballot Races

    High-end voter modeling and micro-targeting are no longer exclusive to multi-million-dollar statewide campaigns -...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    The 2026 Battlefield Is Taking Shape, but the Map Is Still Moving

    The newest ratings give Republicans the shorter House route, but volatile primaries, uneven fundraising and expanding...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    Summer Senate Polls Are Signals, Not Forecasts

    Summer Senate polls show meaningful Democratic strength, but recent midterms suggest those advantages may narrow...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Maps

    Small State Volatility and Ticket Splitting: How the 2026 Senate Map Is Being Redrawn

    Small state ticket splitting and localized campaign dynamics are challenging national assumptions while shaping the...
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