Recent Articles
The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...
The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...
Modern campaigns are abandoning one-size-fits-all messaging for a precision strategy that targets seven distinct voter...
Campaigns are shifting from traditional polling to a new 3-Lens model designed to identify seven behavioral voter...
A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...
The acquisition of AI platform Quiller by Grassroots Analytics signals a major bet that data-driven personalization can...
A highly sophisticated digital operation, not rallies, was the engine behind Donald Trump's surprise 2016 victory.
Patrick Ruffini argues Democrats’ collapsing approval ratings aren’t proof of a GOP surge.
Two of the nation's most influential governors are now at the center of a high-stakes redistricting battle that could...
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With a divided electorate and dwindling faith in political leadership, new data reveals a nation on the verge of...