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Grassroots Movement Blog

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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Democrats’ Generic Ballot Lead Expands the House Battlefield With One Month Left

    Economic frustration is widening Democrats’ national advantage, but district geography and turnout will decide whether...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Gas Prices Turn Foreign Policy Into a Midterm Liability

    Rising fuel costs are tying overseas conflict to household strain and pushing independent voters toward Democratic...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Democratic Leads Across Red and Swing States Expand the Senate Map

    Democratic challengers now hold credible paths across several Republican seats, turning one difficult route into...
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    Data, Strategy, Political Campaigns, Legislation

    Congressional Control Changes Sector Risk More Than Market Direction

    Changing congressional control may limit sweeping legislation while increasing sector scrutiny, funding disputes and...
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    Data, Public and Voter Opinion Polling, Strategy, Legislation

    Supreme Court Trust Falls as Executive Power Divides Voters

    Falling approval and polarized views of presidential power are turning judicial legitimacy into a consequential midterm...
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    Data, Strategy, Political Campaigns, Legislation

    One Federal Budget Vote Defines Arizona’s Sixth District Campaign

    Ciscomani sells tax relief while Mendoza turns health and food assistance losses into a test of household trust.
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Democrats’ Generic Ballot Lead Is Expanding the House Battlefield

    Democrats hold a national advantage, but district geography and turnout will determine whether it becomes a governing...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Southwest Washington’s Split Ticket Test: Gluesenkamp Perez Faces Braun

    Southwest Washington’s incumbent must preserve crossover support while a seasoned Republican turns economic frustration...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Brian Fitzpatrick Built a Brand Apart From Trump. House Control May Erase the Difference

    Fitzpatrick’s independence has survived Democratic voters, but House control may finally outweigh his personal appeal...
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    Data, Media, Digital, Political Campaigns

    Smart TV ACR Targeting Moves Campaigns Beyond Traditional Household Demographics

    Media teams must use viewing signals to find missed households, sequence messages, and stop wasting impressions across...
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    Data, Media, Strategy, Political Campaigns

    Political Ad Spending Is Projected to Reach a Record $11.6 Billion

    Record advertising forecasts force campaigns to confront tighter inventory, faster decisions and unprecedented...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    A Red State at the Crossroads: Why the Texas Senate Race Is a Dead Heat

    Texas remains Republican territory, but its Senate contest now demands a competitive campaign from both parties.
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