Recent Articles
A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...
The acquisition of AI platform Quiller by Grassroots Analytics signals a major bet that data-driven personalization can...
A highly sophisticated digital operation, not rallies, was the engine behind Donald Trump's surprise 2016 victory....
Patrick Ruffini argues Democrats’ collapsing approval ratings aren’t proof of a GOP surge.
Two of the nation's most influential governors are now at the center of a high-stakes redistricting battle that could...
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With a divided electorate and dwindling faith in political leadership, new data reveals a nation on the verge of...
Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is...
Looking back at the three types of data, we'll remember that first-party data is all that information you collect from...
Looking back at the three types of data, we'll remember that first-party data is all that information you collect from...
It's not a secret: the key to a successful campaign is accurate, actionable data. Knowing who voters are and what they...