Recent Articles
President Trump remains steady while most Americans believe the country is on the wrong track, revealing deep...
A shocking new survey reveals a deep generational divide on the use of violence to silence speech, with a large...
The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...
The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...
Modern campaigns are abandoning one-size-fits-all messaging for a precision strategy that targets seven distinct voter...
Campaigns are shifting from traditional polling to a new 3-Lens model designed to identify seven behavioral voter...
A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...
The acquisition of AI platform Quiller by Grassroots Analytics signals a major bet that data-driven personalization can...
A highly sophisticated digital operation, not rallies, was the engine behind Donald Trump's surprise 2016 victory....
Patrick Ruffini argues Democrats’ collapsing approval ratings aren’t proof of a GOP surge.