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Exploring how the rise of voter-driven strategies and technological advancements are transforming the landscape of...
Exploring how Texas' "Life: Powered" campaign exemplifies the how public policy public policy engagement can influence...
Despite a favorable map on paper, Democratic vulnerabilities in Michigan, Minnesota, and a volatile Trump-led...
What looked like a simple three-seat pickup early this year is now a complex, high-risk fight across a volatile...
Sasha Issenberg explains why the future of campaigning starts with letting go of control.
How one Republican pollster is tracking the multiracial, anti-elite realignment reshaping American politics.
It’s time we admit it—and shut it down for good.
Despite a massive financial advantage, Democrat Josh Weil fell short in Florida’s 6th District, losing to Republican...
Trump’s cabinet just rebranded the China shock as a national emergency—resetting trade policy, justifying sweeping...
The Wisconsin Supreme Court election on April 1, 2025, is tightening as Judge Susan Crawford and Judge Brad Schimel...
How Trump's latest gains in voters are reshaping the political landscape for 2025.
Resonate reveals how skyrocketing debt, voter frustration, and economic uncertainty are reshaping the political...
As Trump steps back from the campaign trail, a battle is brewing over his massive donor network.
Trump’s 49.8% approval rating is projected to be the defining factor in the 2026 midterms, economic policy, and global...
Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.
The upcoming election could shift the court’s balance on voting rights, healthcare, and abortion, with record-breaking...
Turning ghost voters into game changers—how precision targeting, grassroots outreach, and digital strategy are...
How split-ticket voting shaped the 2024 election and what it means for future political strategy.
Synthetic faces and voices are being used to shape elections, sell products, and manipulate public trust, leaving...
Why Texas identity matters in today’s political landscape.
Slashing red tape and eliminating loopholes how a 15% flat tax could reshape the US economy
The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
Wisconsin Supreme Court election will determine the court's ideological balance, influencing key issues like...
With key rulings on abortion, voting rights, and redistricting at stake, the outcome of this election could slow...
Voter coalitions realigned, media influence shifted, and political strategies evolved as the 2024 election redefined...
Brent Buchanan breaks down the election shocker on Morning Wire.
A decisive Republican victory, a fractured Democratic base, and a political landscape transformed by shifting voter...
Deep divisions in education are redefining politics, society, and spending habits nationwide.
New data reveals a seismic shift as voters turn to alternative sources for news and information.
Fresh insights reveal the surprising dynamics that shaped the election’s outcome.
The election revealed shifting alliances and unexpected trends that are reshaping the political landscape.
The boldest appointments in political history are sending shockwaves through Washington, redefining congressional...
How Trump’s decisive 2024 victory reshaped the Republican Party
Economic concerns and social values shift urban support toward Trump.
How voter persuasion and turnout shifts shaped Kamala Harris's defeat to Donald Trump.
How declining credibility shapes voter behavior and threatens democracy.
Understanding the latest trust crisis in journalism.
How the EPA’s climate funding strategy is raising questions about urgency and ethics.
A surprising look at polling accuracy, standout performances, and lingering challenges.
How precision targeting and media saturation shaped the Trump and Harris campaigns.
How Democrats might oppose Trump’s cabinet picks using public sentiment data.
How podcasts, personal networks, and new media shifted the balance of political power.
Preparing for the next battle in the abortion debate.
Progressive Change Institute poll reveals how Harris’s partnership with Cheney impacted voter enthusiasm in Michigan...
Leading polling firm Cygnal highlights factors that influenced Trump's victory in the 2024 election.
Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...
Campaign Now helped Hunter Nation launch a strategic multimedia messaging campaign, featuring personalized texts and a...
Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...
The following article first appeared in the Kansas GOP's Friday file newsletter.
The assassination attempt on Trump has left voters divided, according to data from Resonate.
An eye-opening piece in The Washington Post highlights the transformative power of empathy in mending the deepening...
The 2024 elections promise a thrilling showdown between Democrats and Republicans, hanging House control in the...
As the government shutdown is averted, Rep. Chip Roy shifts focus to border security while continuing to champion the...
The Texas Public Policy Foundation has offered an excellent analysis on this issue, highlighting key concerns around...
Why Are Americans So Angry? Simple Economic Theory Crying over spilled cash: how economic pressures are fueling...
As Vice President Kamala Harris gears up for a potential 2024 presidential run, various nonprofit groups are...
Understanding the evolving landscape of U.S. election polling, its challenges, improvements, and significance for...
In contrast to Independents, who are less interested in the 2024 election, Democrats and Republicans are very involved.
An extensive examination of the factors, attitudes, and voting patterns influencing the 2024 election.
As September goes on, Harris's lead wanes, indicating a dynamic and competitive race.
Ray Dalio, a leading financial thinker and historian, uses his expertise to map out the current U.S. political climate...
A boon for campaigns or a threat to fair elections?
Minority rule, majority rights? How the Electoral College and Senate structure impact political power in the United...
Despite Harris leading in the polls, Nate Silver's 538 forecast gives Trump a higher chance of winning—here’s why the...
What to know: July 2024 polls show a significant increase in voter enthusiasm, especially among Democrats. Support for...
What to Know: More states are adopting restrictive cell phone policies in K-12 schools, with at least eight states...
What to Know: 64% of Texans back adding religious stories to school curricula, per a July 2024 poll. 58% believe these...
What to Know: 61% support deporting illegal immigrants when asked without additional context. 45% support deportation...
What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...
What to know: The assassination attempt could increase Republican voter turnout, especially among those who are usually...
Available for download on August 1st, 'Inflation Nation' offers voters a comprehensive understanding of inflation and...
American political polarization and divisions are examined in this new eye-opening e-book.
Political affiliations and extremism: scientists believe social identity theory holds the answers.
Perspectives from veteran pollster provide light on the divisive 2024 election.
Our latest research survey sheds light on a crucial yet often overlooked group of potential voters: unregistered...
Discover how the emergence of ticked-off voters is reshaping American politics and guiding campaign strategy for 2024.
The scoop on the psychological undercurrents driving affective polarization in American politics.
Exploring the growing disconnect and desires for change in America's political sphere.
Exploring the implications of voter turnout patterns and demographic shifts in the 2022 midterm elections for future...
Exploring the underlying dynamics of political calcification and parity provides crucial insights into the anatomy of...
Breaking down the gap between voters with college degrees and those from the working class.
As the United States gears up for the highly anticipated 2024 elections, all eyes are on the presidential race and the...
Analyzing the shift of declining Democratic voter registrations and their electoral impact.
Exploring the potential impact of third-party candidates on President Biden's reelection bid.
Exploring the political migration patterns fueling South Carolina's conservative landscape.
Mini documentary and education effort by Americans for Prosperity helps educate voters understand the root causes of...
Embrace of early voting is a shift in political strategy with major implications for the election.
The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...
Barack Obama, concerned about Donald Trump's potential return to power, has shared his concerns about President Biden's...
A Texas Tribune article shows how social media fueled citizenry makes local governing harder and how the small town of...
Exploring the effectiveness and impact of political advertising. What you need to know: Political campaigns continue to...
Unveiling the Influence of Technology and Emotional Drivers on America's Divisions What you need to know: Rising...
As the 2024 Presidential Election approaches in the United States, the anticipation rises for yet another captivating...
In a compelling analysis penned by Genevieve Collins, the State Director of Americans for Prosperity in Texas, the...
Texas is the second most populous state in the US, with about 30 million people. The Voting age population has grown at...
While whispers of record-breaking turnout swirl around some states in the 2024 presidential election, a sobering...
As the 2024 presidential election casts its long shadow, whispers of a potential turnout tsunami are circulating. While...
There is perhaps no state as solidly purple as the state of Wisconsin. A traditionally blue state for decades,...
Decline in enthusiasm and turnout prospects for key democratic coalition groups could flip the 2024 rematch. President...
Trump has edge in Arizona heading into 2024 Before 2020, Arizona was considered a reliably Republican state, voting for...
Analysis conducted by John Connors, Campaign Now Founder and President An analysis conducted by Texas based,...
In a shocking new poll which has Democrats utterly panicked, Donald Trump leads Joe Biden in five out of six swing...
We unfortunately live in a political environment that seems dominated by the Left. There are no shortage of examples of...
While the Republican Party put on quite a spectacle in its recent quest to finally elect Mike Johnson as the new...
Heading into Saturday’s Louisiana gubernatorial jungle primary, there was near certainty among the media and pollsters...
The Virginia State Senate has consistently been one of the hottest contested legislative bodies in the country, with...
While partisan politics have been the norm in the United States for several decades, most of us can sense that the last...
While much ado has been made about a recent national poll showing Former President Donald Trump leading President Joe...
The goals of any grassroots organization have remained the same from the very beginning: to spark conversation and...
In its heyday, going door to door and gathering signatures for petitions was a useful way to get information about your...
I first became passionate about activism and issue advocacy when I watched the timber mill business my family had owned...
Where voting feels like more than just a civic duty, it feels like a moral obligation. If you thought that the 2020...
Fundraising seems like a pretty straightforward, invaluable aspect of any organization or grassroots movement. And...
Grassroots movements get their name from the fact that they start from the ground and build up. By definition, it is...
Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to...
In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of...
When I think of “basic” fundraising, I’m thinking about direct mail, email, online, and telemarketing campaigns. They...
In any organization, for profit or nonprofit, results are a direct reflection of the work done by their employees....
Raising more awareness is critical for the success of your organization. But before we dive into three creative ways to...
Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is...
To our way of thinking, nonprofit donors are looking for a few key pieces of information prior to considering any...
Some people feel that since they are a nonprofit and doing good for others that they should be given any latitude...
Blackbaud reports that in 2016 charitable giving grew 1% during 2015. Online giving—one of the bright spots—grew nearly...
The Blackbaud Institute recently released its 5th Annual Charitable Giving Report covering 2016 results across nearly...
I’m reasonably sure that it’s not typically one of your objectives to make your donors cry. But engaging them...
As you look over all your fundraising plans for the year along with a long list of aggressive goals, it can be...
Long ago, probably in the last century, it was said that you’re only as good as the contacts in your Rolodex. In case...
As part of your New Year’s resolutions, it’s always good to consider a few new ideas for your fundraising. Of course,...
Campaign Now works with quite a few nonprofit organizations on all aspects of their fundraising campaigns. We often...
You’re working in a nonprofit because you want to make an impact. You’re not satisfied by staying with the status quo....
In our work with nonprofits of every size and budget, we’ve encountered a wide array of technology being used for...
When you’re talking about marketing to your donor database it isn’t always about response rates, but response does play...
In our earlier blog post “Typical Response Rates for Direct Marketing Efforts,” we identified that while telephone...
You may have seen our blog post on “Five Proven Fundraising Ideas for Nonprofit Organizations.” While I’m not sure you...
In our nonprofit blog post “Typical Response Rates for Direct Marketing Efforts,” we noted that the Direct Marketing...
Over the years I’ve worked with nonprofit organizations of every size and shape. During that time I found that there...
Finding the best of anything is very much a matter of perspective. As a case in point, if you Google “best nonprofit...
Growing your donor list and increasing your fundraising numbers are a must for organizations in every industry....
Raising money, lots of money, is essential to running a successful political campaign. And raising money online is a...
What’s the best way to raise money in politics these days? It isn’t an app from Silicon Valley or a new product from a...
There are many, many ideas for expanding your fundraising. Some that will be productive and others that may take you on...
Political donations are some of the most controversial and trending topics during the election season. There’s little...
Developing and sustaining a sound model for revenue is essential for the long-term health of your nonprofit. But it...
When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes....
Political campaigns are measured through their success and failure when raising money. A great candidate who can raise...
When trying to attract people to your fundraising event’s website, you need to start with the event and the website for...
Politico says that political campaigns spent nearly $150 million on this type of marketing in the 2014 election cycle....
At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as...
Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly...
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...
Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is...
Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give...
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...
As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new...
For associations, marketing is generally all about growing membership. Of course, you also need to market your...
Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone...
In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations...
Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to...
When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors...
You may have seen my post on the Changing Dynamics of Associations and my earlier post on Three Business Strategies...
Have you ever given a campaign speech and felt the response was a little...off? Then you know how important avoiding...
Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's...
End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor...
Over the years, I’ve worked with hundreds of candidates for public office. The one thing these candidates all have in...
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally...
Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like...
As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful...
Stop the disastrous situations. It's time for financial organization. It's Friday. There are ten days remaining in your...
“Donors don’t give to institutions. They invest in ideas and people in whom they believe.” – G.T. Smith Many people...
If you’ve been keeping up with Campaign Now, you know that we are strong advocates for diversifying your fundraising...
Jeff Schultz holds a bachelor’s degree in political science from Beloit College in Beloit, Wisconsin. He began...
Today, direct mail, or “snail mail”, is often viewed as an “old” method of contacting stakeholders, donors and voters...
The importance of fundraising for your political campaign cannot be overstated. Every campaign, no matter how small,...
What if I told you that we discovered the no-fail formula for writing fundraising emails and social media posts that...
If you plan on running in a local election and there is publicly available information about you that might be a...
When you’re managing a political campaign or running for office yourself, learning how to interact with your unique...
It goes without saying, running a political campaign isn’t easy. One of the most difficult aspects of these activities...
Looking back at the three types of data, we'll remember that first-party data is all that information you collect from...
Looking back at the three types of data, we'll remember that first-party data is all that information you collect from...
Each election season we see dozens of suitable candidates pitch themselves as the best choice for their desired office,...
It's not a secret: the key to a successful campaign is accurate, actionable data. Knowing who voters are and what they...
Social media can be one of the most powerful tools you can use in your effort to build followers and support for your...
Recruiting and maintaining a productive volunteer force is often one of the greatest challenges your campaign can face....
Search Engine Journal has generated a superb infographic on the Growth of Social Media. The numbers are pretty awesome....
When a new platform emerges onto the scene, it’s a waiting game to see how it will develop in the sea of digital...
Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important...
The days of getting out the vote and hoping people respond are over. Campaigns have much more control over creating the...
Chances are you’ve heard about Vine. It is the up and coming video platform with a unique niche: users access short...
It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to...
In my previous post, “Back to Basics with Donor Relations,” I wrote about the four basic elements of donor relations:...
A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit....
While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s...
If you’ve ever worked on a campaign, you know how important smart canvassing can be to reach critical voters...
The Chronicle of Philanthropy working with the Network for Good have been monitoring year-end fundraising over the past...
Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching...