Recent Articles
The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...
The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...
Modern campaigns are abandoning one-size-fits-all messaging for a precision strategy that targets seven distinct voter...
Campaigns are shifting from traditional polling to a new 3-Lens model designed to identify seven behavioral voter...
A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...
The acquisition of AI platform Quiller by Grassroots Analytics signals a major bet that data-driven personalization can...
A highly sophisticated digital operation, not rallies, was the engine behind Donald Trump's surprise 2016 victory.
As governors step aside and alliances shift, 2026 is becoming a stress test for the balance between pragmatism and...
With more open seats than any midterm in recent memory, 2026 has become a proving ground for message discipline, money...
As the 2026 primaries take shape, Donald Trump’s endorsements remain a defining yet unpredictable force in Republican...
Governors and rising contenders across both parties are using the 2026 midterms to test national appeal and shape the...
Governors and rising contenders across both parties are using the 2026 midterms to test national appeal and shape the...
Hispanic support for deportations is rising as Trump holds steady and Musk’s image falls, putting message discipline at...
Governor Greg Abbott has signed a new congressional map that targets five Democratic-held seats and reshapes the...
Republicans are gaining ground as Democratic sign-ups stall, reshaping the electorate well before ballots are cast.
The New York Times’ reporting on Biden-to-Trump defectors reveals deep voter frustration with both parties, raising...
Republicans see opportunity, Democrats risk complacency, as midterm dynamics collide with the lessons of 2024. Image of...
McLaughlin poll: Vance leads 2028 GOP primary; Trump Jr. steady. Image of McLaughlin & Associates logo screenshot from...
The “One Big Beautiful Bill” excites conservatives but leaves openings Democrats are eager to exploit.
Resonate’s PT50 data makes clear that tariffs have evolved from a niche trade policy into a wedge that is reorganizing...
New polling suggests bans on diversity, equity, and inclusion programs divide the electorate more than they unite it.
Texas Republicans are betting mid-cycle redistricting will lock in gains before 2026, but Democrats see legal and...
Democrats see an opening to reframe Trump’s “Big Beautiful Bill” as a Medicaid slasher, while Republicans risk silence...
Every six years, national analysts predict Collins’s downfall. Every six years, Maine voters remind them that she plays...
Hispanic support for deportations is rising as Trump holds steady and Musk’s image falls, putting message discipline at...
With 2026 looming, Mills’ indecision keeps Collins’ challengers on ice.
South Carolina’s top prosecutor is betting that a law-and-order brand can carry him to the governor’s mansion.
How mid-decade map wars could decide control of Congress before a single ballot is cast.
How mid-decade map wars could decide control of Congress before a single ballot is cast.
Should the Johnson Amendment cease enforcement, U.S. churches could become powerful, opaque vehicles for campaign...
Once their strongest firewall, college-educated voters are now slipping away as Democrats’ economic and cultural...
Patrick Ruffini argues Democrats’ collapsing approval ratings aren’t proof of a GOP surge.
-Aug-24-2025-07-49-06-2557-PM.png)
Nate Silver’s latest analysis shows that despite wall-to-wall coverage, the Epstein saga is more of a media fixation...
The Republican Party's primary funding stream is at risk due to Apple's recent privacy updates, which could lead to a...
California’s 2024 voter turnout mirrored a national trend of disengagement, particularly among key Democratic groups.
Two of the nation's most influential governors are now at the center of a high-stakes redistricting battle that could...
Democrats are adopting conservative strategies to build state-level infrastructure for sustained policy influence,...
.png)
Texas's upcoming redistricting battle could determine U.S. House control before the 2026 elections.
Donald Trump is making Bitcoin central to his campaign, using it to appeal to younger voters, libertarian independents,...
.png)
Trump embraces Bitcoin, but swing-district Republicans downplay crypto due to potential alienation of suburban...
.png)
Support for school choice stands out as a rare unifying issue within a divided electorate. This is particularly true as...
.png)
Republicans may have Trump at the top of the ticket, but their midterm operation is buckling under the weight of an...
Well in advance of any official announcements, leading Democratic contenders are already discreetly preparing for the...
How a pizza CEO, a viral cigarette, and a strategist named Mark Block helped preview the era of influencer politics.
One Republican strategist’s discovery of fraudulent donations opened the door to a deeper crisis in digital campaign...
Modern campaigning saw early "lawfare" lead to a Supreme Court race, beginning with the exile of a strategist and...
Mark Block’s strategy of decentralization, media amplification, and parallel infrastructure turned Wisconsin from a...
Before digital targeting and data mining defined modern politics, campaigns were built on hard ground, human instinct,...
-3.png)
What a special election in Southern Arizona tells us about generational change, ideological tensions, and what lies...
-4.png)
Zohran Mamdani’s proposal for universal childcare is taking center stage in the NYC mayoral race, as Andrew Cuomo...
-4.png)
Cuomo's independent bid, after losing the primary to socialist Zohran Mamdani, could split the anti-Mamdani vote,...
2024 saw 1.9 billion campaign contact attempts, but key voters were still missed. Without swift adaptation, 2026 will...
The Senate rewrites stripped Trump’s flagship bill of its boldest promises, risking backlash from the very voters who...
.jpg)
A new podcast chronicles GOP strategist Mark Block's journey through five decades of political upheaval, encompassing...
.png)
Musk's America Party may be more spectacle than substance, but its emergence threatens to fracture the GOP coalition...
.png)
The bill Trump championed is now signed into law, promising sweeping tax relief, tougher border security, and a bold...
.png)
Apple’s iOS 26 update introduces advanced call screening and text filtering features that may prevent campaign messages...
.png)
Campaign teams risk irrelevance if they do not evolve with the shifting social media battleground, as highlighted in...
.png)
Streaming has overtaken traditional TV in viewership, raising new questions about the future of campaign media strategy.
.png)
Even as voters shift to streaming and mobile, political ad dollars still flow to old-school TV.
.png)
Republicans are quickly harnessing the power of short-form content, continuous feeds, and algorithmic benefits to...
Republicans are prioritizing work requirements, Medicaid reforms, and a focus on responsibility, understanding the high...
.jpg)
Hunter Nation influenced national opinion and policy changes in 48 hours, earning commendation from Senator Mike Lee.
A Republican-backed lawsuit could erase restrictions on party spending with candidates, giving national committees...
-1.png)
Not random. Not rare. Political violence is becoming the byproduct of elite hypocrisy, weaponized outrage, and a...
An Original Analysis of the June 2025 Resonate Voter Trends Report
-1.png)
After meeting with both parties in Washington, the Bridgewater founder confirmed what many suspected: Congress knows...
-1.png)
How Republicans built a regional edge in MI, PA, and WI without rallies, ad blitzes, or big-name coattails.
-1.png)
How the GOP’s law-and-order narrative on immigration flipped the map in California, Arizona, and beyond.
-1.png)
Speaker Mike Johnson is quietly becoming one of the most durable Republican leaders in recent memory. Campaign Now · CN...
-2.png)
How elite economic messaging cost Democrats the narrative war on tariffs, while Republicans doubled down on voter...
.jpg)
A rare moment of civility resonated nationwide, underscoring the public's enduring desire for decency in politics.
-3.png)
Public backing for denouncing “rogue judges” is present but dissipates if not supported by concrete policy. Campaign...
-3.png)
How a single immigration enforcement action ignited a partisan firestorm, leaving Democrats struggling to shape the...
.jpg)
In the Virginia gubernatorial race, Abigail Spanberger entered as a formidable candidate.
Catalist’s latest analysis offers crucial insights into the 2024 Democratic voter shift, highlighting implications for...
CC New national polling data shows Republican governors are viewed more positively than Democratic leaders, hinting at...
.png)
Controversial and substantial, the Big Beautiful Bill is certainly a hefty piece of legislation.Controversial and...
.png)
.png)
How the GOP transformed its tariff messaging from an economic liability into a case study in political strategy.
.png)
Voters are rejecting Democratic immigration messaging not because of the policies themselves, but because the party...
.png)
How cultural backlash, suburban sentiment, and a misread on voter priorities flipped the 2025 governor's race in just...
.png)
How one business-focused book is quietly reshaping nonprofit outreach strategy.
.png)
Political advertising is increasingly being shaped and executed by artificial intelligence. To remain competitive,...
New AAPC analysis shows Republicans may have gained the upper hand by reshaping the electorate beneath Democrats’ feet.
-1.png)
The Texas majority PAC’s 2026 campaign and its electoral implications.
-2.png)
With a divided electorate and dwindling faith in political leadership, new data reveals a nation on the verge of...
Trump’s team saw the Wisconsin race as unwinnable, and Musk ignored their warnings.
Consultants in politics are increasingly leveraging AI, yet they remain committed to upholding their creative authority.
-2.png)
A practical review for nonprofit and political leaders on how to simplify strategy, deepen supporter relationships, and...
Campaign Now · CN Blog Episode - 7 - Elon Musk’s Political Retreat A $250 Million Gamble
.png)
Campaign Now · CN Blog Episode - 6 - Romania's Election Rerun Sparks Debate on the True Impact of Social Media on...
.png)
Campaign Now · CN Blog Episode - 5 - Nonprofit Groups Secure $10K Monthly Google Ad Grant
-1.png)
Campaign Now · CN Blog Episode - 4 - Trump’s First 100 Days AFPI’s Poll Shows Strength and the Data Backs It Up
-1.png)
Campaign Now · CN Blog Episode - 2 - Inside the GOP Battle for Texas: Cornyn, Paxton, and the Party’s Identity Crisis...
Campaign Now · CN Blog Episode - 3 - How the Death of Local News Rewired American Politics In addition to altering how...
Campaign Now · CN Blog Episode - 1 - Are Trump’s Economic Policies Losing Him 2024 Pivot Voters? Resonate data shows...
.png)
A 25-year Kellogg study finds science use in policymaking is up, but each party relies on different research.
.png)
The Brennan Center notes that an astounding $1.9 billion in “dark money” flooded into federal elections.
NGP VAN’s “Optimized Checkout” challenges ActBlue with sleek mobile payment integration.
Unpacking the Real Reasons Behind Delayed Vote Counts What to Know: Mail-in ballots in key states like Pennsylvania and...
Turns out, when the economy hurts, Trump’s base doesn’t flinch — they dig in.
The cash surge shows where Republicans are bracing for impact.
The White House touts swift action on immigration, education, crime, and federal reform.
While partisan politics have been the norm in the United States for several decades, most of us can sense that the last...
.jpg)
Exploring how the rise of voter-driven strategies and technological advancements are transforming the landscape of...
Exploring how Texas' "Life: Powered" campaign exemplifies the how public policy public policy engagement can influence...
Despite a favorable map on paper, Democratic vulnerabilities in Michigan, Minnesota, and a volatile Trump-led...
What looked like a simple three-seat pickup early this year is now a complex, high-risk fight across a volatile...
Sasha Issenberg explains why the future of campaigning starts with letting go of control.
How one Republican pollster is tracking the multiracial, anti-elite realignment reshaping American politics.
It’s time we admit it—and shut it down for good.
Despite a massive financial advantage, Democrat Josh Weil fell short in Florida’s 6th District, losing to Republican...
Trump’s cabinet just rebranded the China shock as a national emergency—resetting trade policy, justifying sweeping...
The Wisconsin Supreme Court election on April 1, 2025, is tightening as Judge Susan Crawford and Judge Brad Schimel...
How Trump's latest gains in voters are reshaping the political landscape for 2025.
Resonate reveals how skyrocketing debt, voter frustration, and economic uncertainty are reshaping the political...
As Trump steps back from the campaign trail, a battle is brewing over his massive donor network.
Trump’s 49.8% approval rating is projected to be the defining factor in the 2026 midterms, economic policy, and global...
Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.
The upcoming election could shift the court’s balance on voting rights, healthcare, and abortion, with record-breaking...
Turning ghost voters into game changers—how precision targeting, grassroots outreach, and digital strategy are...
How split-ticket voting shaped the 2024 election and what it means for future political strategy.
Synthetic faces and voices are being used to shape elections, sell products, and manipulate public trust, leaving...
Why Texas identity matters in today’s political landscape.
Slashing red tape and eliminating loopholes how a 15% flat tax could reshape the US economy
The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
Wisconsin Supreme Court election will determine the court's ideological balance, influencing key issues like...
With key rulings on abortion, voting rights, and redistricting at stake, the outcome of this election could slow...
Voter coalitions realigned, media influence shifted, and political strategies evolved as the 2024 election redefined...
Brent Buchanan breaks down the election shocker on Morning Wire.
A decisive Republican victory, a fractured Democratic base, and a political landscape transformed by shifting voter...
Deep divisions in education are redefining politics, society, and spending habits nationwide.
New data reveals a seismic shift as voters turn to alternative sources for news and information.
Fresh insights reveal the surprising dynamics that shaped the election’s outcome.
The election revealed shifting alliances and unexpected trends that are reshaping the political landscape.
The boldest appointments in political history are sending shockwaves through Washington, redefining congressional...
How Trump’s decisive 2024 victory reshaped the Republican Party
Economic concerns and social values shift urban support toward Trump.
How voter persuasion and turnout shifts shaped Kamala Harris's defeat to Donald Trump.
How declining credibility shapes voter behavior and threatens democracy.
Understanding the latest trust crisis in journalism.
How the EPA’s climate funding strategy is raising questions about urgency and ethics.
A surprising look at polling accuracy, standout performances, and lingering challenges.
How precision targeting and media saturation shaped the Trump and Harris campaigns.
How Democrats might oppose Trump’s cabinet picks using public sentiment data.
How podcasts, personal networks, and new media shifted the balance of political power.
Preparing for the next battle in the abortion debate.
Progressive Change Institute poll reveals how Harris’s partnership with Cheney impacted voter enthusiasm in Michigan...
Why Biden’s 2020 voters rejected Harris in 2024
Leading polling firm Cygnal highlights factors that influenced Trump's victory in the 2024 election.
Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...
Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...
The following article first appeared in the Kansas GOP's Friday file newsletter.
The assassination attempt on Trump has left voters divided, according to data from Resonate.
An eye-opening piece in The Washington Post highlights the transformative power of empathy in mending the deepening...
The 2024 elections promise a thrilling showdown between Democrats and Republicans, hanging House control in the...
As the government shutdown is averted, Rep. Chip Roy shifts focus to border security while continuing to champion the...
The Texas Public Policy Foundation has offered an excellent analysis on this issue, highlighting key concerns around...
Why Are Americans So Angry? Simple Economic Theory Crying over spilled cash: how economic pressures are fueling...
As Vice President Kamala Harris gears up for a potential 2024 presidential run, various nonprofit groups are...
Understanding the evolving landscape of U.S. election polling, its challenges, improvements, and significance for...
In contrast to Independents, who are less interested in the 2024 election, Democrats and Republicans are very involved.
An extensive examination of the factors, attitudes, and voting patterns influencing the 2024 election.
As September goes on, Harris's lead wanes, indicating a dynamic and competitive race.
Ray Dalio, a leading financial thinker and historian, uses his expertise to map out the current U.S. political climate...
A boon for campaigns or a threat to fair elections?
Minority rule, majority rights? How the Electoral College and Senate structure impact political power in the United...
Despite Harris leading in the polls, Nate Silver's 538 forecast gives Trump a higher chance of winning—here’s why the...
What to know: July 2024 polls show a significant increase in voter enthusiasm, especially among Democrats. Support for...
What to Know: More states are adopting restrictive cell phone policies in K-12 schools, with at least eight states...
What to Know: 64% of Texans back adding religious stories to school curricula, per a July 2024 poll. 58% believe these...
What to Know: 61% support deporting illegal immigrants when asked without additional context. 45% support deportation...
What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...
What to know: The assassination attempt could increase Republican voter turnout, especially among those who are usually...
Available for download on August 1st, 'Inflation Nation' offers voters a comprehensive understanding of inflation and...
American political polarization and divisions are examined in this new eye-opening e-book.
Political affiliations and extremism: scientists believe social identity theory holds the answers.
Perspectives from veteran pollster provide light on the divisive 2024 election.
Our latest research survey sheds light on a crucial yet often overlooked group of potential voters: unregistered...
Discover how the emergence of ticked-off voters is reshaping American politics and guiding campaign strategy for 2024.
The scoop on the psychological undercurrents driving affective polarization in American politics.
Exploring the growing disconnect and desires for change in America's political sphere.