Grassroots Movement Blog

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Inside AAPC’s First-Ever Consultant Survey on Artificial Intelligence

Campaign Now · CN Blog Episode - 9 - Inside AAPC’s First-Ever Consultant Survey on Artificial Intelligence

What Nonprofits Can Learn from Lean Marketing by Allan Dib

Campaign Now · CN Blog Episode - 8 - What Nonprofits Can Learn from Lean Marketing by Allan Dib

Elon Musk’s Political Retreat: A $250 Million Gamble and the GOP’s Strategic Reset

Campaign Now · CN Blog Episode - 7 - Elon Musk’s Political Retreat A $250 Million Gamble

Romania's Election Rerun Sparks Debate on the True Impact of Social Media on Democracy

Campaign Now · CN Blog Episode - 6 - Romania's Election Rerun Sparks Debate on the True Impact of Social Media on...

Nonprofit Groups: Secure $10K Monthly Google Ad Grant 

Campaign Now · CN Blog Episode - 5 - Nonprofit Groups Secure $10K Monthly Google Ad Grant

Trump’s First 100 Days: AFPI’s Poll Shows Strength—and the Data Backs It Up

Campaign Now · CN Blog Episode - 4 - Trump’s First 100 Days AFPI’s Poll Shows Strength and the Data Backs It Up

Inside the GOP Battle for Texas: Cornyn, Paxton, and the Party’s Identity Crisis

Campaign Now · CN Blog Episode - 2 - Inside the GOP Battle for Texas: Cornyn, Paxton, and the Party’s Identity Crisis...

How the Death of Local News Rewired American Politics

Campaign Now · CN Blog Episode - 3 - How the Death of Local News Rewired American Politics In addition to altering how...

Are Trump’s Economic Policies Losing Him 2024 Pivot Voters?

Campaign Now · CN Blog Episode - 1 - Are Trump’s Economic Policies Losing Him 2024 Pivot Voters? Resonate data shows...

When Science Splits: How Policymakers Use the Same Tool to Reach Different Truths

A 25-year Kellogg study finds science use in policymaking is up, but each party relies on different research.

Dems Outspent GOP 2-to-1 in 2024 Dark Money Surge

The Brennan Center notes that an astounding $1.9 billion in “dark money” flooded into federal elections.

Mobile Wallets Shake Up Democratic Fundraising as NGP VAN Enters the Arena

NGP VAN’s “Optimized Checkout” challenges ActBlue with sleek mobile payment integration.

Why Election Night Results Take So Long

Unpacking the Real Reasons Behind Delayed Vote Counts What to Know: Mail-in ballots in key states like Pennsylvania and...

Even Amid Tariff Backlash, Trump Holds His Ground

Turns out, when the economy hurts, Trump’s base doesn’t flinch — they dig in.

Republicans Build Financial Firewall Early in 2025

The cash surge shows where Republicans are bracing for impact.

Trump’s First 100 Days Deliver Real Results

The White House touts swift action on immigration, education, crime, and federal reform.

Ray Dalio: America is One Step Away from Democracy and Toward Civil War

While partisan politics have been the norm in the United States for several decades, most of us can sense that the last...

New Book "Modern Political Campaigns" Offers Insight Into the Voter-Centric Revolution Shaping Today's Elections

Exploring how the rise of voter-driven strategies and technological advancements are transforming the landscape of...

Texas Public Policy group Launches Innovative Approach to Consumer & Voter Education about Energy Issues

Exploring how Texas' "Life: Powered" campaign exemplifies the how public policy public policy engagement can influence...

Why Democrats Could Still Lose the Senate in 2026

Despite a favorable map on paper, Democratic vulnerabilities in Michigan, Minnesota, and a volatile Trump-led...

House on the Edge: How 2026 Became the Most Fragile Fight for Control

What looked like a simple three-seat pickup early this year is now a complex, high-risk fight across a volatile...

How Disinformation Blew Up the Campaign Playbook

Sasha Issenberg explains why the future of campaigning starts with letting go of control.

Patrick Ruffini and the GOP’s New Working-Class Coalition

How one Republican pollster is tracking the multiracial, anti-elite realignment reshaping American politics.

The Department of Education Has Always Been Broken

It’s time we admit it—and shut it down for good.

Democratic Spending in FL-6 Yields No Gains in Special Election

Despite a massive financial advantage, Democrat Josh Weil fell short in Florida’s 6th District, losing to Republican...

Revisiting the China Shock: Why Trump’s Cabinet Is Turning an Economic Crisis Into a Social Policy Blueprint

Trump’s cabinet just rebranded the China shock as a national emergency—resetting trade policy, justifying sweeping...

Wisconsin Supreme Court Election Polling Update

The Wisconsin Supreme Court election on April 1, 2025, is tightening as Judge Susan Crawford and Judge Brad Schimel...

Cygnal Poll: Trump Sees Unexpected Support from New Voter Groups

How Trump's latest gains in voters are reshaping the political landscape for 2025.

The National Debt Reckoning: What Americans Really Think About the Deficit Crisis

Resonate reveals how skyrocketing debt, voter frustration, and economic uncertainty are reshaping the political...

Who Will Win the MAGA Money Machine in the Battle for Trump's Donors?

As Trump steps back from the campaign trail, a battle is brewing over his massive donor network.

Trump's Approval Ratings Potentially Shape 2026 Politics Business and Global Affairs

Trump’s 49.8% approval rating is projected to be the defining factor in the 2026 midterms, economic policy, and global...

Meta’s New Targeting Exclusion Reshapes Political Advertising

Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.

Wisconsin Supreme Court Race Heats Up as April Election Approaches

The upcoming election could shift the court’s balance on voting rights, healthcare, and abortion, with record-breaking...

Reaching the Disengaged: How Campaigns Win by Engaging Overlooked Voters

Turning ghost voters into game changers—how precision targeting, grassroots outreach, and digital strategy are...

The Future of Split-Ticket Voting: Lessons from 2024

How split-ticket voting shaped the 2024 election and what it means for future political strategy.

AI-Generated Actors Are Replacing Real People in Politics and Advertising—And No One Can Stop It

Synthetic faces and voices are being used to shape elections, sell products, and manipulate public trust, leaving...

Flat Tax Advocates Make Renewed Case for Tax Overhaul With Trump

Slashing red tape and eliminating loopholes how a 15% flat tax could reshape the US economy

Trump’s Digital Ad Strategy Redefined Political Campaigning in 2024

The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...

2025 Supreme Court Battle Could Reshape Wisconsin for a Generation

Wisconsin Supreme Court election will determine the court's ideological balance, influencing key issues like...

Wisconsin’s 2025 Supreme Court Race Could Shape the Future of Trump’s Agenda

With key rulings on abortion, voting rights, and redistricting at stake, the outcome of this election could slow...

The 2024 Election Upended the Political Party Coalitions in America

Voter coalitions realigned, media influence shifted, and political strategies evolved as the 2024 election redefined...

Trump Reshaped the Political Map in 2024 With an Earthquake Election

A decisive Republican victory, a fractured Democratic base, and a political landscape transformed by shifting voter...

America’s Education Gap Is Fueling Culture Wars and Shaping Consumer Choices

Deep divisions in education are redefining politics, society, and spending habits nationwide.

Trump Supporters Abandon Traditional Media as Trust Hits All-Time Low

New data reveals a seismic shift as voters turn to alternative sources for news and information.

2024’s Election Redrew America’s Political Map and Changed Voting Patterns

The election revealed shifting alliances and unexpected trends that are reshaping the political landscape.

Trump’s Cabinet Picks Rock Congress and Reshape America’s Power Dynamics

The boldest appointments in political history are sending shockwaves through Washington, redefining congressional...

Why Democrats Stayed Home in 2024: Analysis Breaks It Down

How voter persuasion and turnout shifts shaped Kamala Harris's defeat to Donald Trump.

EPA Gold Rush Exposed: Climate Handouts Surge Before Inauguration

How the EPA’s climate funding strategy is raising questions about urgency and ethics.

WPA Intelligence: Who Nailed 2024’s Polls—and Who Missed the Mark?

A surprising look at polling accuracy, standout performances, and lingering challenges.

2024 Campaigns Used Data-Driven Approach to Persuade and Mobilize Voters

How precision targeting and media saturation shaped the Trump and Harris campaigns.

2024’s Game Changers: Podcasts and Personal Ties

How podcasts, personal networks, and new media shifted the balance of political power.

The Blame Game: Democrats Dissect Swing State Setbacks

Progressive Change Institute poll reveals how Harris’s partnership with Cheney impacted voter enthusiasm in Michigan...

Resonate Analyzes the Great Voting Flip

Why Biden’s 2020 voters rejected Harris in 2024

Trump Victory in 2024 Signals Major Shift in Voter Demographics

Leading polling firm Cygnal highlights factors that influenced Trump's victory in the 2024 election.

Academic Study Demonstrates The Impact of Positive and Negative Campaign Ads on Voter Turnout

Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...

Hunter Nation's Targeted Legislative Advocacy Campaign Propels Louisiana to become 28th Constitutional Carry State

Campaign Now helped Hunter Nation launch a strategic multimedia messaging campaign, featuring personalized texts and a...

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...

How Hunters Will Shape the Future of the New GOP Coalition

The following article first appeared in the Kansas GOP's Friday file newsletter.

Resonate’s Insights: Who Do Voters Blame for the Trump Assassination Attempt?

The assassination attempt on Trump has left voters divided, according to data from Resonate.

Hope for a Divided Nation: How Empathy Can Deter Political Crisis

An eye-opening piece in The Washington Post highlights the transformative power of empathy in mending the deepening...

House Control 2024: Who Will Claim Victory?

The 2024 elections promise a thrilling showdown between Democrats and Republicans, hanging House control in the...

Rep. Chip Roy Pushes SAVE Act While Highlighting Border Security Concerns in Report

As the government shutdown is averted, Rep. Chip Roy shifts focus to border security while continuing to champion the...

Texas Considers Ranked Choice Voting: An Undemocratic Shift?

The Texas Public Policy Foundation has offered an excellent analysis on this issue, highlighting key concerns around...

Why Are Americans So Angry? Simple Economic Theory

Why Are Americans So Angry? Simple Economic Theory Crying over spilled cash: how economic pressures are fueling...

Nonprofit Groups Covering Kamala Harris's Economic Policies: A Round-Up

As Vice President Kamala Harris gears up for a potential 2024 presidential run, various nonprofit groups are...

Pew Research: Important Information on US Election Polling in 2024

Understanding the evolving landscape of U.S. election polling, its challenges, improvements, and significance for...

High Engagement Among Dems and Reps, Independents Lag in 2024

In contrast to Independents, who are less interested in the 2024 election, Democrats and Republicans are very involved.

2024 Presidential Election: Key Poll Insights and Demographic Shifts

An extensive examination of the factors, attitudes, and voting patterns influencing the 2024 election.

Harris's National Lead Starts to Fade in the Second Week of September

As September goes on, Harris's lead wanes, indicating a dynamic and competitive race.

Ray Dalio's Warnings on American Political Conflict

Ray Dalio, a leading financial thinker and historian, uses his expertise to map out the current U.S. political climate...

FEC Relaxes Rules on Coordinated Canvassing

A boon for campaigns or a threat to fair elections?

Why Democrats Can Win the Popular Vote but Still Lose the Presidency: The Electoral College Explained

Minority rule, majority rights? How the Electoral College and Senate structure impact political power in the United...

Why Polls Show Harris Ahead, But 538 Predicts Trump’s Triumph

Despite Harris leading in the polls, Nate Silver's 538 forecast gives Trump a higher chance of winning—here’s why the...

Voter Enthusiasm on the Rise for Democrats

What to know: July 2024 polls show a significant increase in voter enthusiasm, especially among Democrats. Support for...

States Crack Down on K-12 Cell Phone Use: Trends and Public Insights

What to Know: More states are adopting restrictive cell phone policies in K-12 schools, with at least eight states...

Texas Voters Back Religious Content in Schools

What to Know: 64% of Texans back adding religious stories to school curricula, per a July 2024 poll. 58% believe these...

MU Law Poll: A Deep Look at Voter Attitudes on Deportation

What to Know: 61% support deporting illegal immigrants when asked without additional context. 45% support deportation...

Understanding Pivot Counties in 2024

What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...

Trump Assassination Attempt has Potential to Persuade Moderate Dem Voters

What to know: The assassination attempt could increase Republican voter turnout, especially among those who are usually...

Campaign Now Releases Insightful eBook, 'Inflation Nation,' Ahead of 2024 Election

Available for download on August 1st, 'Inflation Nation' offers voters a comprehensive understanding of inflation and...

Exposing Political Polarization, Campaign Now Publishes Divided We Fall

American political polarization and divisions are examined in this new eye-opening e-book.

The Theory Behind Increasing Political Polarization: SIT Explained

Political affiliations and extremism: scientists believe social identity theory holds the answers.

Cygnal Pollster: The Influence of the “Ticked-off Voter” in the 2024 election

Discover how the emergence of ticked-off voters is reshaping American politics and guiding campaign strategy for 2024.

Divided America: The Psychological Roots of Political Polarization

The scoop on the psychological undercurrents driving affective polarization in American politics.

The Epidemic of American Political Burnout

Exploring the growing disconnect and desires for change in America's political sphere.

What 2022 Midterm Turnout Reveals About the Political Landscape

Exploring the implications of voter turnout patterns and demographic shifts in the 2022 midterm elections for future...

Cracking the Code of American Political Dysfunction

Exploring the underlying dynamics of political calcification and parity provides crucial insights into the anatomy of...

These seven states are essential for the control of the US Senate in the 2024 elections

As the United States gears up for the highly anticipated 2024 elections, all eyes are on the presidential race and the...

Declining Share of Democratic Voter Registrations: Implications and Analysis

Analyzing the shift of declining Democratic voter registrations and their electoral impact.

The Impact of Third-Party Candidates on the 2024 Presidential Race

Exploring the potential impact of third-party candidates on President Biden's reelection bid.

The Republican Stronghold: Why East Coast, Blue-State Residents Flock to South Carolina

Exploring the political migration patterns fueling South Carolina's conservative landscape.

Advocacy Campaign Reveals the True Culprit Behind Inflation

Mini documentary and education effort by Americans for Prosperity helps educate voters understand the root causes of...

Trump and GOP Indicate Support for Early Voting in 2024

Embrace of early voting is a shift in political strategy with major implications for the election.

The Decline of Facebook as a Fundraising Platform for Conservatives

The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...

Obama's Concerns: Navigating Trump's 2024 Return, Insights Shared with Team Biden

Barack Obama, concerned about Donald Trump's potential return to power, has shared his concerns about President Biden's...

Unraveling Governance: The Gunter, Texas Debacle

A Texas Tribune article shows how social media fueled citizenry makes local governing harder and how the small town of...

Understanding Political Ads: What Voters Really Want

Exploring the effectiveness and impact of political advertising. What you need to know: Political campaigns continue to...

Decoding America's Political Divide: Science and Psychology Explains Polarization

Unveiling the Influence of Technology and Emotional Drivers on America's Divisions What you need to know: Rising...

Decisive Battlegrounds: Analyzing Key States in the 2024 Presidential Election

As the 2024 Presidential Election approaches in the United States, the anticipation rises for yet another captivating...

Americans for Prosperity state leader explains why New Yorkers are fleeing to Texas

In a compelling analysis penned by Genevieve Collins, the State Director of Americans for Prosperity in Texas, the...

Could massive population growth spell a shift in the Texas political landscape?

Texas is the second most populous state in the US, with about 30 million people. The Voting age population has grown at...

10 States Facing Voter Turnout Challenges in 2024: A Reality Check

While whispers of record-breaking turnout swirl around some states in the 2024 presidential election, a sobering...

10 States Poised for Record Turnout in 2024: A Data-Driven Deep Dive

As the 2024 presidential election casts its long shadow, whispers of a potential turnout tsunami are circulating. While...

How one Wisconsin county could decide the 2024 election

There is perhaps no state as solidly purple as the state of Wisconsin. A traditionally blue state for decades,...

WSJ: Karl Rove breaks down bleak prospects for Biden in key 2024 swing states

Decline in enthusiasm and turnout prospects for key democratic coalition groups could flip the 2024 rematch. President...

Arizona: GOP beating Dems in voter registration

Trump has edge in Arizona heading into 2024 Before 2020, Arizona was considered a reliably Republican state, voting for...

Stunning New York Times poll spells big trouble for Biden

In a shocking new poll which has Democrats utterly panicked, Donald Trump leads Joe Biden in five out of six swing...

Wisconsin Nonprofit legal center fights back against small-town government corruption

We unfortunately live in a political environment that seems dominated by the Left. There are no shortage of examples of...

Is the global and domestic political environment setting up a GOP advantage in 2024?

While the Republican Party put on quite a spectacle in its recent quest to finally elect Mike Johnson as the new...

How Jeff Landry pulled off a win in Louisiana’s gubernatorial primary

Heading into Saturday’s Louisiana gubernatorial jungle primary, there was near certainty among the media and pollsters...

Virginia Election 2023: Key Senate Seats that will land GOP a Trifecta

The Virginia State Senate has consistently been one of the hottest contested legislative bodies in the country, with...

[2024 General Election Poll] Trump’s unpopularity woes could deliver a second term for Biden

While much ado has been made about a recent national poll showing Former President Donald Trump leading President Joe...

Social Media Dos and Don’ts for Your Grassroots Movement

The goals of any grassroots organization have remained the same from the very beginning: to spark conversation and...

How to Ditch the Petition and Inspire Action Today

In its heyday, going door to door and gathering signatures for petitions was a useful way to get information about your...

8 Things I’ve Learned About Issue Advocacy Campaigns Since Launching Campaign Now in 2008

I first became passionate about activism and issue advocacy when I watched the timber mill business my family had owned...

How to Take Your Voter Engagement, Targeting and GOTV Online

Where voting feels like more than just a civic duty, it feels like a moral obligation. If you thought that the 2020...

How to Craft an Effective Grassroots Fundraising Plan

Fundraising seems like a pretty straightforward, invaluable aspect of any organization or grassroots movement. And...

How to Start a Grassroots Movement

Grassroots movements get their name from the fact that they start from the ground and build up. By definition, it is...

How to Keep Campaign Volunteers Engaged During the Winter Months

Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to...

Tips for Testing Direct Mail Marketing for Fundraising

In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of...

Five Basic 501c3 Fundraising Ideas

When I think of “basic” fundraising, I’m thinking about direct mail, email, online, and telemarketing campaigns. They...

Nonprofit Development Manager Salary Range

In any organization, for profit or nonprofit, results are a direct reflection of the work done by their employees....

3 Creative Ways to Raise More Awareness for Your Organization

Raising more awareness is critical for the success of your organization. But before we dive into three creative ways to...

Five Ways to Supercharge Your Donor Data

Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is...

What Nonprofit Donors Want to See From Their Contributions

To our way of thinking, nonprofit donors are looking for a few key pieces of information prior to considering any...

Nonprofit Fundraising Compliance 101

Some people feel that since they are a nonprofit and doing good for others that they should be given any latitude...

The State of Online Fundraising

Blackbaud reports that in 2016 charitable giving grew 1% during 2015. Online giving—one of the bright spots—grew nearly...

Tips for Growing, Managing a 501c3 Organization

The Blackbaud Institute recently released its 5th Annual Charitable Giving Report covering 2016 results across nearly...

The Best Charitable Video Examples for Making Your Donors Cry

I’m reasonably sure that it’s not typically one of your objectives to make your donors cry. But engaging them...

Seven Productivity Tools to Help You Raise More Funds in 2017

As you look over all your fundraising plans for the year along with a long list of aggressive goals, it can be...

Our Five Favorite Apps for Managing Contacts

Long ago, probably in the last century, it was said that you’re only as good as the contacts in your Rolodex. In case...

7 Fundraising Ideas to Consider in 2017

As part of your New Year’s resolutions, it’s always good to consider a few new ideas for your fundraising. Of course,...

10 Answers Needed to Create a Solid Fundraising Plan

Campaign Now works with quite a few nonprofit organizations on all aspects of their fundraising campaigns. We often...

How to Sell Your Boss on New Nonprofit Fundraising Methods

You’re working in a nonprofit because you want to make an impact. You’re not satisfied by staying with the status quo....

Campaign Now’s Preferred Technology Vendors for Nonprofit Direct Marketing

In our work with nonprofits of every size and budget, we’ve encountered a wide array of technology being used for...

Lessons We’ve Learned for Marketing to Your Nonprofit Donor Database

When you’re talking about marketing to your donor database it isn’t always about response rates, but response does play...

10 Stats That Tell Why Direct Marketing Is Still Vital for Raising Money

In our earlier blog post “Typical Response Rates for Direct Marketing Efforts,” we identified that while telephone...

Nonprofit Fundraising Ideas That Work

You may have seen our blog post on “Five Proven Fundraising Ideas for Nonprofit Organizations.” While I’m not sure you...

Does Telemarketing Still Help Raise Money?

In our nonprofit blog post “Typical Response Rates for Direct Marketing Efforts,” we noted that the Direct Marketing...

10 Nonprofit Fundraising Best Practices

Over the years I’ve worked with nonprofit organizations of every size and shape. During that time I found that there...

A Rundown of the Best Nonprofit Fundraising Software

Finding the best of anything is very much a matter of perspective. As a case in point, if you Google “best nonprofit...

Tips for Increasing Your Donor Base

Growing your donor list and increasing your fundraising numbers are a must for organizations in every industry....

Tips and Tools for Candidates Starting to Raise Money Online

Raising money, lots of money, is essential to running a successful political campaign. And raising money online is a...

Basic Tips for Political Fundraising Calls

What’s the best way to raise money in politics these days? It isn’t an app from Silicon Valley or a new product from a...

Five Proven Fundraising Ideas for Nonprofit Organizations

There are many, many ideas for expanding your fundraising. Some that will be productive and others that may take you on...

Seven Shocking Facts about Political Donor Data

Political donations are some of the most controversial and trending topics during the election season. There’s little...

An Overview of the Different Types of Nonprofit Revenue Models

Developing and sustaining a sound model for revenue is essential for the long-term health of your nonprofit. But it...

What the Typical ROI of Political Fundraising Calls Looks Like

When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes....

10 Tips for Raising Money Online

Political campaigns are measured through their success and failure when raising money. A great candidate who can raise...

How to Attract More People to Your Fundraising Event’s Website

When trying to attract people to your fundraising event’s website, you need to start with the event and the website for...

Five Tips for a Kick Ass Political Fundraising Direct Mail Campaign

Politico says that political campaigns spent nearly $150 million on this type of marketing in the 2014 election cycle....

The Worst Political Fundraising Strategies

At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an...

The Best Online Marketing Software for Nonprofits

Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as...

How Success Is Measured for Nonprofits on HubSpot

Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly...

Crucial Things to Have on Your Candidate's Website

Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...

How to Create a Donor Persona

Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....

Political Yard Signs: Helpful or an Eyesore?

Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...

Conservative Messaging Tips for 2016 Political Candidates

Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is...

Why Donors Give

Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give...

An Election Year Guide for Political Campaign Managers, Candidates

You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...

The Best Time of Year for a Membership Drive Campaign

As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new...

5 Tried and True Association Marketing Ideas

For associations, marketing is generally all about growing membership. Of course, you also need to market your...

Simple Strategies for Making the Most of Winter for a Candidate

Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone...

Year-End Fundraisers – Make the Most of #GivingTuesday

In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations...

RSVPs Hard to Come By? Make Your Association Events and Communication More Awesome

Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to...

How to set up a fundraising campaign for your small-dollar donors

When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors...

Common Recruiting and Retention Problems for Even the Best Organizations

You may have seen my post on the Changing Dynamics of Associations and my earlier post on Three Business Strategies...

How to Better Understand Your Voters

Have you ever given a campaign speech and felt the response was a little...off? Then you know how important avoiding...

The State of Association Membership Growth and Retention

Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's...

Is Personalizing Direct Mail Really Worth It?

End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor...

The 4 Best Strategies for Raising More Money for Your Next Election Campaign

Over the years, I’ve worked with hundreds of candidates for public office. The one thing these candidates all have in...

Current Marketing Trends are Pointing to Organizing

Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally...