Recent Articles
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Texas becoming plausible matters less as forecast than as evidence that the Senate battlefield has crossed old...
Campaigns increasingly advertise the issues that mobilize persuadable voters, while broader public priorities tell a...
Unusual ballots, narrow margins and incumbent defeats reveal party pressures that may persist long after primary season...
Primary victory gave Democrats a nominee, but Michigan’s fractured coalition will decide whether he can hold the seat.
Record political advertising is turning campaign planning into a contest over timing, inventory and the efficient...
High-end voter modeling and micro-targeting are no longer exclusive to multi-million-dollar statewide campaigns -...
Fundraising,
Public and Voter Opinion Polling,
Strategy,
Political Campaigns,
Voter and Consumer Research
Millions of conservatives have not joined the Democratic Party, but their growing disengagement could help Democrats...
The newest ratings give Republicans the shorter House route, but volatile primaries, uneven fundraising and expanding...
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Fabricated polling disguises deception as research, leaving voters and campaigns to absorb damage that retractions...
Verification may improve political email delivery, but strict eligibility and recipient feedback will still determine...
Summer Senate polls show meaningful Democratic strength, but recent midterms suggest those advantages may narrow...
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Small state ticket splitting and localized campaign dynamics are challenging national assumptions while shaping the...