Recent Articles
Primary victory gave Democrats a nominee, but Michigan’s fractured coalition will decide whether he can hold the seat.
Record political advertising is turning campaign planning into a contest over timing, inventory and the efficient...
High-end voter modeling and micro-targeting are no longer exclusive to multi-million-dollar statewide campaigns -...
Fundraising,
Public and Voter Opinion Polling,
Strategy,
Political Campaigns,
Voter and Consumer Research
Millions of conservatives have not joined the Democratic Party, but their growing disengagement could help Democrats...
The newest ratings give Republicans the shorter House route, but volatile primaries, uneven fundraising and expanding...
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Fabricated polling disguises deception as research, leaving voters and campaigns to absorb damage that retractions...
Verification may improve political email delivery, but strict eligibility and recipient feedback will still determine...
Summer Senate polls show meaningful Democratic strength, but recent midterms suggest those advantages may narrow...
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Small state ticket splitting and localized campaign dynamics are challenging national assumptions while shaping the...
Ohio’s competitive governor race is testing whether national visibility or state focused public trust carries more...
North Carolina’s open Senate race tests whether statewide familiarity can overcome the state’s persistent Republican...
A Democratic national polling advantage is changing how both parties define the House battlefield while women and...