Recent Articles
The 2026 and 2028 electorate is polarized and being simultaneously reshaped by data systems, digital architecture, and...
Gallup’s decision to end presidential approval tracking marks the close of a nearly century-long benchmark that shaped...
The key question for campaigns is whether 39% approval signifies structural erosion or merely cyclical turbulence,...
Texas’ 50 percent rule makes multi-candidate primaries structurally prone to May 26 runoffs, extending campaign season...
Texas primaries are unlikely to produce clear nominees, setting up high-stakes May runoffs with national consequences...
New data shows campaigns are clinging to outdated demographic targeting for streaming ads, missing more effective ways...
A cooling labor market and manufacturing layoffs are forcing Wisconsin Democrats and Republicans to answer the same...
The first 2026 midterm ads signal a major strategic shift: campaigns are aggressively focusing on cultural issues...
While deepfakes get attention, AI's true impact is reshaping the campaign ground game through real-time data, precision...
Increasing volatility and unpredictability mark the American political landscape as more Americans, particularly young...
Historical "sixth-year itch" suggests a 2026 "blue wave," yet Sabato's Crystal Ball favors the GOP to keep Senate...