Campaign Now helped Hunter Nation launch a strategic multimedia messaging campaign, featuring personalized texts and a video from Ted Nugent, which was pivotal in advancing Louisiana's constitutional carry bill to success.
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Introduction
Campaign Now is excited to share the results of Hunter Nation's influential multimedia messaging (MMS) campaign aimed at securing constitutional carry legislation in Louisiana. Campaign Now, a grassroots political strategy firm, helped Hunter Nation execute this initiative with constituent targeting, messaging and mass-based MMS deployment using P2P texting technology.
This strategic initiative, which played a key role in passing Senate Bill 01 and House Bill 12, demonstrates the effectiveness of targeted advocacy. With the Louisiana House passing the bill and Governor Jeff Landry signed it into law, the state is on track to become the 28th to implement permitless carry laws.
Why Hunter Nation Launched the MMS Campaign
Hunter Nation recognized the need to mobilize its base of conservative hunters and Second Amendment advocates to push for constitutional carry legislation. By leveraging personalized messaging and a high-profile spokesperson, Hunter Nation aimed to directly engage and activate their supporters to influence legislative outcomes.
Quick Summary
Hunter Nation executed a successful MMS campaign, sending 176,000 personalized texts to conservative hunters and Second Amendment supporters. The campaign featured a video from Ted Nugent and urged recipients to contact their state legislators. The strategic timing of the campaign coincided with a special legislative session, resulting in significant engagement and legislative support. The Louisiana House passed the bill on February 28, 2024, by a 75-28 vote, with the Governor expected to sign it into law.
What's Inside
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Campaign Strategy: Targeted conservative hunters and Second Amendment advocates with personalized messages and a video from Ted Nugent. The campaign was timed to align with a critical legislative session on February 20, 2024.
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Campaign Execution: Sent approximately 176,000 MMS texts using peer-to-peer technology. Each message included personalized contact information for recipients' state legislators, facilitating immediate action.
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Campaign Results: The campaign cost $17,000, with a cost per action of $6.30. Over 135,000 recipients engaged with the messages, leading to 2,700 voters contacting their representative or senate.
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Legislative Outcome: The Louisiana House passed Senate Bill 1 on February 28, 2024, by a 75-28 vote. The bill allows concealed carry without a permit, making Louisiana the 28th state with permitless carry laws.
Conclusion
Hunter Nation’s MMS campaign highlights the power of strategic advocacy in driving legislative change. Working with Campaign Now, issue and political groups can target their dedicated grassroots base with personalized communication and aligning efforts with key legislative moments, advance legislation or bring legislative awareness to important issues.. This case study underscores the impact of targeted grassroots efforts and provides a model for similar initiatives in other states.
For more details on how Campaign Now helped Hunter Nation make an impact in Louisiana, download our case study here.
