Recent Articles
Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.
How split-ticket voting shaped the 2024 election and what it means for future political strategy.
Synthetic faces and voices are being used to shape elections, sell products, and manipulate public trust, leaving...
The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
How precision targeting and media saturation shaped the Trump and Harris campaigns.
Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...
The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...