Grassroots Movement Blog

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Academic Study Demonstrates The Impact of Positive and Negative Campaign Ads on Voter Turnout

Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...

Hunter Nation's Targeted Legislative Advocacy Campaign Propels Louisiana to become 28th Constitutional Carry State

Campaign Now helped Hunter Nation launch a strategic multimedia messaging campaign, featuring personalized texts and a...

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...

How Hunters Will Shape the Future of the New GOP Coalition

The following article first appeared in the Kansas GOP's Friday file newsletter.

Understanding Pivot Counties in 2024

What to Know: Pivot counties are 206 U.S. counties that voted for Barack Obama in both 2008 and 2012, then shifted to...

These seven states are essential for the control of the US Senate in the 2024 elections

As the United States gears up for the highly anticipated 2024 elections, all eyes are on the presidential race and the...

The Decline of Facebook as a Fundraising Platform for Conservatives

The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...

Understanding Political Ads: What Voters Really Want

Exploring the effectiveness and impact of political advertising. What you need to know: Political campaigns continue to...

Decisive Battlegrounds: Analyzing Key States in the 2024 Presidential Election

As the 2024 Presidential Election approaches in the United States, the anticipation rises for yet another captivating...

8 Things I’ve Learned About Issue Advocacy Campaigns Since Launching Campaign Now in 2008

I first became passionate about activism and issue advocacy when I watched the timber mill business my family had owned...