Grassroots Movement Blog

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Texas Public Policy group Launches Innovative Approach to Consumer & Voter Education about Energy Issues

Exploring how Texas' "Life: Powered" campaign exemplifies the how public policy public policy engagement can influence...

Who Will Win the MAGA Money Machine in the Battle for Trump's Donors?

As Trump steps back from the campaign trail, a battle is brewing over his massive donor network.

Meta’s New Targeting Exclusion Reshapes Political Advertising

Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.

Reaching the Disengaged: How Campaigns Win by Engaging Overlooked Voters

Turning ghost voters into game changers—how precision targeting, grassroots outreach, and digital strategy are...

Trump’s Digital Ad Strategy Redefined Political Campaigning in 2024

The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...

The 2024 Election Upended the Political Party Coalitions in America

Voter coalitions realigned, media influence shifted, and political strategies evolved as the 2024 election redefined...

Trump Reshaped the Political Map in 2024 With an Earthquake Election

A decisive Republican victory, a fractured Democratic base, and a political landscape transformed by shifting voter...

2024 Campaigns Used Data-Driven Approach to Persuade and Mobilize Voters

How precision targeting and media saturation shaped the Trump and Harris campaigns.

2024’s Game Changers: Podcasts and Personal Ties

How podcasts, personal networks, and new media shifted the balance of political power.