Developing and sustaining a sound model for revenue is essential for the long-term health of your nonprofit. But it can't just be focused on the...
When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes. Using the telephone may seem...
Political campaigns are measured through their success and failure when raising money. A great candidate who can raise money builds grassroots...
When trying to attract people to your fundraising event’s website, you need to start with the event and the website for it. Once that is set, you...
Politico says that political campaigns spent nearly $150 million on this type of marketing in the 2014 election cycle. If you guessed social media,...
At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an art and a grind. Most...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as for those you’ve tried and...
Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding or...
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging a book by its cover has never...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called...
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street...
