Grassroots Movement Blog

Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding or...

Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging a book by its cover has never...

Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called...

Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street...

Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is worded, the responses in the media,...

Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give them to organizations, and we...

You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A campaign year is an extremely...

As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new members. After all, members are at...

For associations, marketing is generally all about growing membership. Of course, you also need to market your programs, your meetings, and your...

Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone of any strong campaign,...

In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations falling within the month,...

Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to generate tweets about your event,...