Grassroots Movement Blog

Tips for Testing Direct Mail Marketing for Fundraising

By John Connors

In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of consumers prefer mail over other...

How to Create a Donor Persona

By Jim Wilson

Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called...

Political Yard Signs: Helpful or an Eyesore?

By Evan Harris

Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street...

An Election Year Guide for Political Campaign Managers, Candidates

By Evan Harris

You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A campaign year is an extremely...

Is Personalizing Direct Mail Really Worth It?

By Howard Paley

End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor acquisition appeals.

Every year,...

Current Marketing Trends are Pointing to Organizing

By Nikki Batchelor

Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally launches, barely anyone shows up....

Tips for Using Direct Mail in Your Political Campaign

By John Connors

As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful political campaign. There are...

The Importance of GOTV in Winning Mid-terms

By Ericka Andersen

It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to turn out and vote them into...

Tips for Recruiting the Best Canvassing Volunteers

By Ericka Andersen

A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit. Previously, we highlighted the...

Tips for Putting Together Canvassing Walk Books That Work

By Ericka Andersen

Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching voters on a personal level.


6 Steps to Take Before Hitting the Canvassing Pavement

By Mitch Sands

Canvassing neighborhoods can be a worthwhile and highly efficient way to personally connect with your constituents and deliver, in-depth and...

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