When a new platform emerges onto the scene, it’s a waiting game to see how it will develop in the sea of digital opportunity. If the platform...
Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important part of a campaign. In fact,...
The days of getting out the vote and hoping people respond are over. Campaigns have much more control over creating the results they want by...
Chances are you’ve heard about Vine. It is the up and coming video platform with a unique niche: users access short bursts of video. Perfect for...
It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to turn out and vote them into...
A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit. Previously, we highlighted the...
While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s time to begin setting the stage
If you’ve ever worked on a campaign, you know how important smart canvassing can be to reach critical voters efficiently.
In our previous blog, we...
Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching voters on a personal level.
And...
Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to talk about. Because Twitter...
They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account.
Just claiming a spot on social...
Bloggers have been around for a long time now, but it took politicians years to realize their value. While some, like Gov. Rick Perry, Sen. Ted...
