When trying to attract people to your fundraising event’s website, you need to start with the event and the website for it. Once that is set, you...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as for those you’ve tried and...
Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly know if you’re succeeding or...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called...
Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give them to organizations, and we...
As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new members. After all, members are at...
For associations, marketing is generally all about growing membership. Of course, you also need to market your programs, your meetings, and your...
In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations falling within the month,...
Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to generate tweets about your event,...
You may have seen my post on the Changing Dynamics of Associations and my earlier post on Three Business Strategies That Can Save Your Association.
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Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's happening with association...
Search Engine Journal has generated a superb infographic on the Growth of Social Media. The numbers are pretty awesome. Facebook now has well over 1...
