Grassroots Movement Blog

Six Key Steps for Maintaining Strong Relationships with Donors

In my previous post, “Back to Basics with Donor Relations,” I wrote about the four basic elements of donor relations:...

Year-End Fundraising Tips and Tricks For Your Nonprofit

The Chronicle of Philanthropy working with the Network for Good have been monitoring year-end fundraising over the past...

Three Business Strategies That Can Save Your Association

In my previous post on The Changing Dynamics of Associations I addressed the critical problems facing associations:...

The Changing Dynamics Of Associations

"The political associations that exist in the United States are only a single feature in the midst of the immense...

Testing and Measuring — Optimizing Your Mailing to Maximize Your Results

In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...

Integrating a Direct Mail, Email Campaign to Nurture Nonprofit Donors

This is the third in our series about direct mail for nonprofits. In our last post we talked about personalizing your...

Direct Mail Matters – So Make It Personal

This is the second in our four-part series around direct mail for nonprofits. Our last post was on Increasing Donations...

Increasing Donations with Direct Mail Campaigns

It sure is easy to devote your campaign fundraising activities to online channels. After all, they’re cheap and can be...

5 Key Factors Needed to Place Social Media at the Heart of Your Nonprofit Communications Plan

In my last post I wrote about the web content that drives donations. This content typically resides on your website,...

Six Tips to Produce Content That Inspires Web Donations

Is your online donation strategy to simply send more fundraising emails? You might want to think again. A recent study...

Using Online Event Fundraising to Boost Nonprofit Donations

You're all familiar with the fantastic online fundraising numbers that President Obama has boasted. His campaign's...