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In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...
End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor...
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally...
As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful...
It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to...
A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit....
Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching...
In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...
Canvassing neighborhoods can be a worthwhile and highly efficient way to personally connect with your constituents and...