In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of consumers prefer mail over other...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results. On a broader level it’s called...
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street...
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A campaign year is an extremely...
End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor acquisition appeals.
Every year,...
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally launches, barely anyone shows up....
As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful political campaign. There are...
It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to turn out and vote them into...
A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit. Previously, we highlighted the...
Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching voters on a personal level.
And...
In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating direct mail and online campaigns....
Canvassing neighborhoods can be a worthwhile and highly efficient way to personally connect with your constituents and deliver, in-depth and...
