Recent Articles
Politico says that political campaigns spent nearly $150 million on this type of marketing in the 2014 election cycle....
At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as...
Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly...
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...
Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is...
Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give...
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...
As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new...
For associations, marketing is generally all about growing membership. Of course, you also need to market your...