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Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's...
End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor...
Over the years, I’ve worked with hundreds of candidates for public office. The one thing these candidates all have in...
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally...
Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like...
As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful...
Stop the disastrous situations. It's time for financial organization. It's Friday. There are ten days remaining in your...
“Donors don’t give to institutions. They invest in ideas and people in whom they believe.” – G.T. Smith Many people...
If you’ve been keeping up with Campaign Now, you know that we are strong advocates for diversifying your fundraising...
Jeff Schultz holds a bachelor’s degree in political science from Beloit College in Beloit, Wisconsin. He began...
Today, direct mail, or “snail mail”, is often viewed as an “old” method of contacting stakeholders, donors and voters...
The importance of fundraising for your political campaign cannot be overstated. Every campaign, no matter how small,...