Recent Articles
Consultants in politics are increasingly leveraging AI, yet they remain committed to upholding their creative authority.
Why digital advertisers must rethink their strategy as Meta removes detailed targeting exclusions.
The Wall Street Journal and The New York Times show that efficient targeting and real-time engagement defined Trump’s...
The once-ubiquitous role of Facebook as a fundraising powerhouse for conservative campaigns is undergoing a seismic...
Long ago, probably in the last century, it was said that you’re only as good as the contacts in your Rolodex. In case...
Finding the best of anything is very much a matter of perspective. As a case in point, if you Google “best nonprofit...
Political campaigns are measured through their success and failure when raising money. A great candidate who can raise...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as...
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...
It goes without saying, running a political campaign isn’t easy. One of the most difficult aspects of these activities...
Social media can be one of the most powerful tools you can use in your effort to build followers and support for your...