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Grassroots Movement Blog

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    Data, Media, Strategy, Political Campaigns

    Political Ad Spending Is Projected to Reach a Record $11.6 Billion

    Record advertising forecasts force campaigns to confront tighter inventory, faster decisions and unprecedented...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Michigan Senate Race Shifts Quickly as El-Sayed Leads Rogers 50% to 45%

    Michigan’s Senate contest is changing fast as competing polls expose a volatile electorate and sharply different...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Voter and Consumer Research

    Democrats Are Winning the Affordability Argument, but Most Voters Still Aren't Convinced

    Democrats have gained ground on affordability, yet widespread distrust keeps their advantage from becoming a settled...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Maps

    How Democrats Could Win a National Wave and Still Fall Short of the Senate

    National strength can deliver a House majority while an unusually Republican Senate class keeps control beyond...
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    Media, Public and Voter Opinion Polling, Strategy, Political Campaigns

    The Persuasion Gap: Why Campaigns Aren’t Echoing the Polls and How to Win Anyway

    Campaigns increasingly advertise the issues that mobilize persuadable voters, while broader public priorities tell a...
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    Data, Strategy, Political Campaigns, Legislation

    What Unusual Primaries Reveal Before the General Election

    Unusual ballots, narrow margins and incumbent defeats reveal party pressures that may persist long after primary season...
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    Media, Digital, Strategy, Political Campaigns

    What Record Political Ad Spending Means for the 2026 Midterms

    Record political advertising is turning campaign planning into a contest over timing, inventory and the efficient...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    The 2026 Battlefield Is Taking Shape, but the Map Is Still Moving

    The newest ratings give Republicans the shorter House route, but volatile primaries, uneven fundraising and expanding...
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    Media, Political Campaigns, Voter and Consumer Research, Polls

    Fabricated Polling Undermines Our Democratic Process

    Fabricated polling disguises deception as research, leaving voters and campaigns to absorb damage that retractions...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    Summer Senate Polls Are Signals, Not Forecasts

    Summer Senate polls show meaningful Democratic strength, but recent midterms suggest those advantages may narrow...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Technology

    Why Republican Campaigns Should Walk Away from Synthetic Polls

    AI-generated respondents may look convincing, but they do not provide new evidence about what voters actually think.
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    Media, Strategy, Political Campaigns, Voter and Consumer Research

    Out of Home Advertising Gives 2026 Campaigns a Measurable Edge

    With 35% of Americans reporting mobile research after seeing OOH ads, campaigns have reason to test whether public...
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