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When trying to attract people to your fundraising event’s website, you need to start with the event and the website for...
Do you have a spreadsheet with hundreds of user names and passwords for online systems you’re actually using as well as...
Success and measurement go hand-in-hand. Unless you’re measuring every aspect of your organization, you can’t possibly...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....
Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give...
As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new...
For associations, marketing is generally all about growing membership. Of course, you also need to market your...
In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations...
Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to...
You may have seen my post on the Changing Dynamics of Associations and my earlier post on Three Business Strategies...
Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's...
Search Engine Journal has generated a superb infographic on the Growth of Social Media. The numbers are pretty awesome....