Grassroots Movement Blog

Year-End Fundraising Tips and Tricks For Your Nonprofit

The Chronicle of Philanthropy working with the Network for Good have been monitoring year-end fundraising over the past...

Tips for Putting Together Canvassing Walk Books That Work

Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching...

Three Business Strategies That Can Save Your Association

In my previous post on The Changing Dynamics of Associations I addressed the critical problems facing associations:...

11 Steps to Create a Successful Twitter Chat

Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to...

The Changing Dynamics Of Associations

"The political associations that exist in the United States are only a single feature in the midst of the immense...

7 Tips for Your Candidate's Next Tele-Townhall (And Why They Should Host One)

Former U.S. Rep. Walt Minnick during a tele-townhall Imagine you had a reasonably inexpensive and effective way to...

Testing and Measuring — Optimizing Your Mailing to Maximize Your Results

In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...

Integrating a Direct Mail, Email Campaign to Nurture Nonprofit Donors

This is the third in our series about direct mail for nonprofits. In our last post we talked about personalizing your...

Direct Mail Matters – So Make It Personal

This is the second in our four-part series around direct mail for nonprofits. Our last post was on Increasing Donations...

Simple Tools GOP Candidates Can Use to Raise More Money

The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is...

Increasing Donations with Direct Mail Campaigns

It sure is easy to devote your campaign fundraising activities to online channels. After all, they’re cheap and can be...

Guest Blog: 7 Things Politicians are Doing Wrong on Twitter

They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account. Just...