Recent Articles
In my previous post on The Changing Dynamics of Associations I addressed the critical problems facing associations:...
Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to...
"The political associations that exist in the United States are only a single feature in the midst of the immense...
Former U.S. Rep. Walt Minnick during a tele-townhall Imagine you had a reasonably inexpensive and effective way to...
In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...
This is the third in our series about direct mail for nonprofits. In our last post we talked about personalizing your...
This is the second in our four-part series around direct mail for nonprofits. Our last post was on Increasing Donations...
The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is...
It sure is easy to devote your campaign fundraising activities to online channels. After all, they’re cheap and can be...
They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account. Just...
Canvassing neighborhoods can be a worthwhile and highly efficient way to personally connect with your constituents and...
Reaching voters by telephone is one of the least expensive forms of direct political marketing and intelligence...