Grassroots Movement Blog

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Leveraging Social Media to Support Your Cause

Search Engine Journal has generated a superb infographic on the Growth of Social Media. The numbers are pretty awesome....

7 Innovative Digital Advertising Platforms for 2015 and Beyond

When a new platform emerges onto the scene, it’s a waiting game to see how it will develop in the sea of digital...

Six Ways to Improve Your Email Click Through Rate

Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important...

6 Pieces of Voter Data That Will Help You Win Your Campaign This Year

The days of getting out the vote and hoping people respond are over. Campaigns have much more control over creating the...

Seven Vine Strategies for Campaigns

Chances are you’ve heard about Vine. It is the up and coming video platform with a unique niche: users access short...

The Importance of GOTV in Winning Mid-terms

It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to...

Six Key Steps for Maintaining Strong Relationships with Donors

In my previous post, “Back to Basics with Donor Relations,” I wrote about the four basic elements of donor relations:...

Tips for Recruiting the Best Canvassing Volunteers

A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit....

Walk Book App Options for 2016

While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s...

Crucial Data Points to Focus On When Canvassing

If you’ve ever worked on a campaign, you know how important smart canvassing can be to reach critical voters...

Year-End Fundraising Tips and Tricks For Your Nonprofit

The Chronicle of Philanthropy working with the Network for Good have been monitoring year-end fundraising over the past...

Tips for Putting Together Canvassing Walk Books That Work

Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching...