Recent Articles
Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone...
In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations...
Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to...
When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors...
You may have seen my post on the Changing Dynamics of Associations and my earlier post on Three Business Strategies...
Have you ever given a campaign speech and felt the response was a little...off? Then you know how important avoiding...
Membership is at the heart of all associations—after all, by definition members are why associations exist. So, what's...
End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor...
Over the years, I’ve worked with hundreds of candidates for public office. The one thing these candidates all have in...
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally...
Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like...
As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful...