Grassroots Movement Blog

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Testing and Measuring — Optimizing Your Mailing to Maximize Your Results

In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...

Integrating a Direct Mail, Email Campaign to Nurture Nonprofit Donors

This is the third in our series about direct mail for nonprofits. In our last post we talked about personalizing your...

Direct Mail Matters – So Make It Personal

This is the second in our four-part series around direct mail for nonprofits. Our last post was on Increasing Donations...

Simple Tools GOP Candidates Can Use to Raise More Money

The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is...

Increasing Donations with Direct Mail Campaigns

It sure is easy to devote your campaign fundraising activities to online channels. After all, they’re cheap and can be...

Guest Blog: 7 Things Politicians are Doing Wrong on Twitter

They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account. Just...

6 Steps to Take Before Hitting the Canvassing Pavement

Canvassing neighborhoods can be a worthwhile and highly efficient way to personally connect with your constituents and...

Q&A on Planning Your Voter ID and GOTV Phone Campaigns

Reaching voters by telephone is one of the least expensive forms of direct political marketing and intelligence...

Guest Blog: 3 Essential SEO Practices for Your Political Website

by Phil Van Treuren, author at Political Campaigning Tips Although political campaign strategy is a hobby of mine, my...

5 Key Factors Needed to Place Social Media at the Heart of Your Nonprofit Communications Plan

In my last post I wrote about the web content that drives donations. This content typically resides on your website,...

Five Ways Politicians Are Under-Utilizing Blogger Relationships

Bloggers have been around for a long time now, but it took politicians years to realize their value. While some, like...

5 Tips to Improve Your Campaign’s Reach Through Targeted Social Ads

Social media was never really “free.” It always took an immense investment in time and talent to put together quality...