Grassroots Movement Blog

    Tips for Recruiting the Best Canvassing Volunteers

    A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit....

    Walk Book App Options for 2016

    While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s...

    Crucial Data Points to Focus On When Canvassing

    If you’ve ever worked on a campaign, you know how important smart canvassing can be to reach critical voters...

    Year-End Fundraising Tips and Tricks For Your Nonprofit

    The Chronicle of Philanthropy working with the Network for Good have been monitoring year-end fundraising over the past...

    Tips for Putting Together Canvassing Walk Books That Work

    Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching...

    Three Business Strategies That Can Save Your Association

    In my previous post on The Changing Dynamics of Associations I addressed the critical problems facing associations:...

    11 Steps to Create a Successful Twitter Chat

    Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to...

    The Changing Dynamics Of Associations

    "The political associations that exist in the United States are only a single feature in the midst of the immense...

    7 Tips for Your Candidate's Next Tele-Townhall (And Why They Should Host One)

    Former U.S. Rep. Walt Minnick during a tele-townhall Imagine you had a reasonably inexpensive and effective way to...

    Testing and Measuring — Optimizing Your Mailing to Maximize Your Results

    In this series on direct mail we've addressed the basics of increasing donations, personalization,and integrating...

    Integrating a Direct Mail, Email Campaign to Nurture Nonprofit Donors

    This is the third in our series about direct mail for nonprofits. In our last post we talked about personalizing your...

    Direct Mail Matters – So Make It Personal

    This is the second in our four-part series around direct mail for nonprofits. Our last post was on Increasing Donations...