Grassroots Movement Blog

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Understanding the Effectiveness of Crime-Focused Immigration Framing

How the GOP’s law-and-order narrative on immigration flipped the map in California, Arizona, and beyond.

What’s Actually Driving Mike Johnson’s Resilient Support?

Speaker Mike Johnson is quietly becoming one of the most durable Republican leaders in recent memory. Campaign Now · CN...

Tariff Messaging That Backfired: What Democrats Still Don’t Get

How elite economic messaging cost Democrats the narrative war on tariffs, while Republicans doubled down on voter...

Spanberger Vulnerable in Suburbs Amid Culture War Shift

In the Virginia gubernatorial race, Abigail Spanberger entered as a formidable candidate.

10 Takeaways for Nonprofits from Allan Dib’s Lean Marketing

How one business-focused book is quietly reshaping nonprofit outreach strategy.

How Disinformation Blew Up the Campaign Playbook

Sasha Issenberg explains why the future of campaigning starts with letting go of control.

Reaching the Disengaged: How Campaigns Win by Engaging Overlooked Voters

Turning ghost voters into game changers—how precision targeting, grassroots outreach, and digital strategy are...

Academic Study Demonstrates The Impact of Positive and Negative Campaign Ads on Voter Turnout

Northwestern's Kellogg School of Management finds campaign ads significantly influence voter behavior and election...

McLennan County Case Study: How Campaign Now Drove GOP Primary Turnout Among Hunters and Veterans

Increasing Texas conservatives' voting participation through strategic alliances, targeted data, and Campaign Now's...

Understanding Political Ads: What Voters Really Want

Exploring the effectiveness and impact of political advertising. What you need to know: Political campaigns continue to...