Recent Articles
As states rush to regulate AI in political advertising, campaigns using generative tools face a growing patchwork of...
As traditional metrics like cash on hand and TV ratings lose their predictive power, momentum is now judged by a...
While the new U.S. entity addresses data security on paper, ByteDance's continued algorithm licensing creates...
New data shows a growing group of voters who do not watch live television are the most persuadable, but outdated...
New data reveals the 2026 midterm elections will be won or lost not in November, but in the distinct and demanding...
A growing segment of the electorate is now functionally immune to campaign persuasion, a structural challenge detailed...
A five-point lead in the generic ballot would historically signal a coming wave election, but structural factors and a...
A year post-Trump's inauguration, the generic congressional ballot flipped from a Republican lead to a significant...
A year out from the 2026 midterms, the generic congressional ballot has swung to a significant Democratic lead,...
A demographic shift from the Northeast and West Coast to the Sunbelt is projected to alter the balance of power in...