Recent Articles
Democrats just figured out that the gas pump is the most emotionally charged media channel in America. Republicans need...
A massive shift in ad spending to Connected TV is being undermined by an over-reliance on outdated targeting, leaving...
Georgia is a top 2026 Republican pickup opportunity, but the GOP must survive a potentially draining primary to defeat...
The storied pollster’s departure from presidential approval tracking leaves a void in the data landscape just as the...
As streaming dominates television and algorithms control social feeds, campaigns heading into 2026 must treat email and...
From Meta’s final week blackout to TikTok’s total ban on paid political ads, platform rules are dictating how campaigns...
The company will again block new political ads during the final seven days before Election Day, reshaping digital...
From Meta’s final week blackout to TikTok’s outright ban on paid political ads, platform rules are shaping how...
The 2026 and 2028 electorate is polarized and being simultaneously reshaped by data systems, digital architecture, and...
New data shows campaigns are clinging to outdated demographic targeting for streaming ads, missing more effective ways...