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Grassroots Movement Blog

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    Data, Media, Digital, Political Campaigns

    Smart TV ACR Targeting Moves Campaigns Beyond Traditional Household Demographics

    Media teams must use viewing signals to find missed households, sequence messages, and stop wasting impressions across...
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    Media, Public and Voter Opinion Polling, Strategy, Political Campaigns

    White House Aides Seek Iran Restraint as Republican Majorities Face Risk

    Rising fuel costs and weak war approval force Republican campaigns to prepare for renewed escalation before Election...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Technology

    Power Bills Turn Data Centers Into a Bipartisan Campaign Liability

    Voter anger over power bills and secret subsidies is turning data center approvals into a campaign liability.
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    Data, Media, Strategy, Political Campaigns

    Political Ad Spending Is Projected to Reach a Record $11.6 Billion

    Record advertising forecasts force campaigns to confront tighter inventory, faster decisions and unprecedented...
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    Fundraising, Strategy, Political Campaigns, Maps

    Follow the Mailers: Elon Musk’s First Midterm Spending Maps the GOP’s Most Valuable Races

    America PAC’s first print spending identifies Republican races receiving early attention while leaving its broader...
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    A Red State at the Crossroads: Why the Texas Senate Race Is a Dead Heat

    Texas remains Republican territory, but its Senate contest now demands a competitive campaign from both parties.
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    Data, Public and Voter Opinion Polling, Strategy, Political Campaigns

    Michigan Senate Race Shifts Quickly as El-Sayed Leads Rogers 50% to 45%

    Michigan’s Senate contest is changing fast as competing polls expose a volatile electorate and sharply different...
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    Fundraising, Data, Strategy, Political Campaigns

    Why South Carolina's Narrow Republican Runoff Belongs on the Senate Watchlist

    South Carolina remains Republican territory, but an unusually narrow runoff exposed vulnerabilities worth tracking...
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    Data, Public and Voter Opinion Polling, Political Campaigns, Voter and Consumer Research

    An Eight Point Democratic Lead Does Not Mean Voters Have Stopped Voting With Their Wallets

    New national polling shows Democrats with an 8% congressional advantage, but the economy and cost of living remain at...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Voter and Consumer Research

    Democrats Are Winning the Affordability Argument, but Most Voters Still Aren't Convinced

    Democrats have gained ground on affordability, yet widespread distrust keeps their advantage from becoming a settled...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Maps

    Why Michigan and Florida Suddenly Matter More to the Fight for the House

    Cook’s latest changes add a Democratic pickup opportunity, improve two defensive positions and broaden the strategic...
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    Public and Voter Opinion Polling, Strategy, Political Campaigns, Maps

    How Democrats Could Win a National Wave and Still Fall Short of the Senate

    National strength can deliver a House majority while an unusually Republican Senate class keeps control beyond...
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