Recent Articles
The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...
The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...
Modern campaigns are abandoning one-size-fits-all messaging for a precision strategy that targets seven distinct voter...
Campaigns are shifting from traditional polling to a new 3-Lens model designed to identify seven behavioral voter...
A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...
The acquisition of AI platform Quiller by Grassroots Analytics signals a major bet that data-driven personalization can...
A highly sophisticated digital operation, not rallies, was the engine behind Donald Trump's surprise 2016 victory.
As governors step aside and alliances shift, 2026 is becoming a stress test for the balance between pragmatism and...
With more open seats than any midterm in recent memory, 2026 has become a proving ground for message discipline, money...
As the 2026 primaries take shape, Donald Trump’s endorsements remain a defining yet unpredictable force in Republican...
Governors and rising contenders across both parties are using the 2026 midterms to test national appeal and shape the...