Grassroots Movement Blog

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From Memes to Movements: Why Influencers Belong in Every Campaign Plan

Influencers have become essential political messengers, shaping voter perception long before traditional ads ever reach...

The Industrial Battleground of Michigan and Pennsylvania in 2026

Once the manufacturing core of America, these two states may again decide who controls the U.S. House.

Coastal Comeback or Collapse: California and New York’s 2026 Stakes

The battle for the U.S. House shifts to the coasts, where Democrats fight to hold the line and Republicans sense an...

The 20 Districts That Will Decide the House

A shrinking battlefield will determine which party controls Congress in 2026.

McLaughlin’s October Poll Reveals Deepening Anxiety and Opportunity for the GOP

President Trump remains steady while most Americans believe the country is on the wrong track, revealing deep...

Survey: Young Americans Increasingly Justify Political Violence

A shocking new survey reveals a deep generational divide on the use of violence to silence speech, with a large...

The Great Polling Miss: How Sentiment Trumped Forecasts in 2016

The 2016 election exposed the failure of traditional polling, as "hidden voters" and targeted suppression strategi What...

Project Alamo: The 2016 Case Study in Psychographic Warfare

The Trump campaign’s 2016 "digital-first" strategy, powered by the Project Alamo database and Cambridge Analytica's...

The Precision Playbook: Tactical Messaging for the 7 Voter Types

Modern campaigns are abandoning one-size-fits-all messaging for a precision strategy that targets seven distinct voter...

Beyond the Polls: Inside the 3-Lens Model and 7 Voter Types Redefining Campaigns

Campaigns are shifting from traditional polling to a new 3-Lens model designed to identify seven behavioral voter...

Poll: GOP Leads Generic Ballot, Voters Still Pessimistic on Economy

A new national survey shows Republicans holding a lead on the congressional generic ballot, while a majority of voters...

Analysis: Does Trump Have a Ceiling or a Springboard?

A new memo from veteran Democratic strategist Doug Sosnik argues Donald Trump’s path to victory is narrow, but a top...