Recent Articles
With 35% of Americans reporting mobile research after seeing OOH ads, campaigns have reason to test whether public...
Democrats lead nationally, but affordability, turnout and a narrow independent center will decide control of Congress.
A broad Democratic advantage has narrowed, but still pressures a fragile Republican House majority.
Georgia’s October shift showed how quickly a live voter signal can outrun a conventional survey.
Polling buyers can no longer judge research quality by speed, price, or dashboards alone.
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A durable Democratic edge collides with uncertain margins and a district-by-district House fight.
Most surveys give Democrats a modest edge, but redistricting and district geography complicate the path to a majority.
Anti-incumbent frustration is rising, but control of Congress will be decided in a much smaller battlefield.
National pride remains broadly popular, but its strongest political energy still sits on the right.
Independent voters are warning that America feels off course, unaffordable, and short of its own ideals.