Recent Articles
Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...
Creating and developing donor personas is a huge step in building your fundraising effectiveness and driving results....
Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...
Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is...
Time, Talent, Treasure. Those are the three big things we have to give in this world. We give them to others, we give...
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...
As you’re looking over your calendar for the year, you will naturally be pulled in the direction of recruiting new...
For associations, marketing is generally all about growing membership. Of course, you also need to market your...
Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone...
In my previous post on year-end fundraising, I examined how spectacular December can be — with 30% of annual donations...
Is one of your recurring nightmares the hashtag #YourEventSucks? Or is your nightmare that no one will be around to...
When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors...