Grassroots Movement Blog

Crucial Things to Have on Your Candidate's Website

Websites and social media pages are often the first or second point of contact between voters and a candidate. Judging...

Political Yard Signs: Helpful or an Eyesore?

Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election...

Conservative Messaging Tips for 2016 Political Candidates

Messaging for a candidate is one of the most important parts of a campaign. How a candidate’s campaign website is...

An Election Year Guide for Political Campaign Managers, Candidates

You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A...

Simple Strategies for Making the Most of Winter for a Candidate

Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone...

How to Better Understand Your Voters

Have you ever given a campaign speech and felt the response was a little...off? Then you know how important avoiding...

The 4 Best Strategies for Raising More Money for Your Next Election Campaign

Over the years, I’ve worked with hundreds of candidates for public office. The one thing these candidates all have in...

Tips for Using Direct Mail in Your Political Campaign

As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful...

Doing Political Campaign Opposition Research on Yourself

If you plan on running in a local election and there is publicly available information about you that might be a...

Why Building a Narrative is Critical for a Successful Campaign

Each election season we see dozens of suitable candidates pitch themselves as the best choice for their desired office,...

The Best Type of Data You Can Get For Your Campaign

It's not a secret: the key to a successful campaign is accurate, actionable data. Knowing who voters are and what they...

How to Get Volunteer Traction for Your Campaign

Recruiting and maintaining a productive volunteer force is often one of the greatest challenges your campaign can face....